Motion picture news booking guide (Oct 1922)

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BOOKING GUIDE 41 from boarding school with a skill at making excellent candy. Her father fails in business, which necessitates the daughter going to work. She finds a good promoter in youth with whom she flirted on train and who subsequently exploited her candy at a bazaar and together they launched a successful enterprise, selling out to their competitors at a princely figure. References: Reviewed issue March 2b, 1922, page 1756. First run showings, pg. 3234, June 17; 3329, 3331, June 24; 716-7, Aug. 12, 1922. Exploitation: Page 18, July 1, 1922. — L — LADDER JINX. THE. Produced and distributed by Vitagraph. Released Aug. 20, 1922. With Tully Marshall, Otis Harlan, Edward Horton and Margaret Landis. Director, Jess Robbins. Length, 6 reels. Synopsis: Society comedy, travesty on superstition. Young bank cashier tells sweetheart, the bank president's daughter, at a party at which their engagement is to be announced, that he had walked under a ladder that very morning. She is superstitious and demands that he go back and walk under the ladder again to break the jinx. He goes back and walks under the ladder. Jinx instead of going away starts an offensive. He gets mixed up in a house robbery, a bank delivery and is sent to jail. Finally, happiness comes to young couple when the real robbers are caught. References: Reviewed issue July 22, 1922, page 436. First run showings, page 1008, Aug. 26, 1922. LADIES' MAN, A. Produced by Hunt Stromberg Productions. Distributed by Metro. Released Aug. 15, 1922. Star, Bull Montana. Director, Hunt Stromberg. Length, 3 reels. Synopsis: A comedy with the star displaying his athletic prowess by throwing humans about the landscape. Oswald, an orphan, is adopted by an aristocratic couple. He runs away from home at the age of ten. Years later he returns to his wealthy foster parents after growing into a real underworld bully. A reception has been arranged to celebrate his return. Oswald makes his entrance accompanied by his " rough-neck " pals. Naturally, parents and guests are shocked, but they all take him to their arms when he throws out a couple of burglars. Then he is called upon to rid an aunt's house of "ghosts." He does. He wins the beautiful girl. References Reviewed issue Sept. 16, 1922, page 1387. First run showings, pg. 2563, May 6, 1922. Advertising: Pages 2400-01, Apr. 29; 132-3, 138, July 8, 1922. (See page 42 for " Lady Godiva " Illustration) LADY GODIVA. Produced by Wistaria Productions. Distributed by Associated Exhibitors through Pathe. Released March 19, 1922. Star, Hedda Vernon. Director, Hubert Moest. Length, 5,077 feet. Synopsis: Classical drama founded on Tennyson's poem, approaching the melodramatic in spots. Leofric, a cruel earl of feudal England, forces Lady Godiva to marry him against her will. She suffers indignities at his hand because of her determination to be a wife in name only. The people of Coventry plead with her to intervene with her husband to lighten their taxes. She succeeds in doing this but on condition that she ride unclad, on a white horse through the town. This she does. The Castle collapses killing the bus