Motion picture news booking guide (Oct 1922)

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BOOKING GUIDE 43 LOVE'S MASQUERADE. Produced by Selznick. Distributed by Select. Released March 20, 1922. Star, Conway Tearle. Director, William P. S. Earle. Length, 4,300 feet. Synopsis: Melodramatic romance based upon an innocent suspect of murder. From an original story written for star by Edward J. Montagne. Sympathetic young man gets involved in domestic affair and as husband is murdered, youth is suspected of crime. Flees to fishing village, falls in love and is about to marry when wife of murdered victim appears and has him arrested. He is sentenced to life imprisonment. There he meets a convict whose story accusing woman of the crime results in his freedom. Youthful lovers eventually find happiness. References: Reviewed issue April 22, 1922, page 2343. First run showings, pg. 258, July 15, 1922. Advertising: Page 1561, March 18, 1922. LOVES OF PHARAOH. Produced by Ernest Lubitsch. Distributed by Paramount. Released Aug. 28, 1922. With Emil Jannings, Dagny Servaes and Henry Liedtke. Director, Ernest Lubitsch. Length, 7,352 feet. Synopsis: Spectacular drama of Egypt during reign of the Pharaohs. Samlak, king of the Ethiopians, visits the Pharaoh of Egypt. Gives his> daughter to cement friendly relations, but Pharaoh has eyes only for Theonis, a slave girl spirited away by Ramphis, an Egyptian, from the Ethiopian suite, Pharaoh thrusts the youth into bondage in order to separate him from Theonis. Samlak threatens war unless the Egyptian king gives up the girl. When the latter refuses to obey the Ethiopians give battle. But Ramphis delivers his country and Theonis is made queen of the Nile. References: Reviewed issue March 4, 1922, page 1364. First run showings, pg. 1355, Mar. 4; 3129, June 10; 3234, June 17; 873-4-5, Aug. 19; 1007, 1009, Aug. 26; 1138, Se^t. 2; 1257, 1259, Sept. 9; 1369, Sept. 16, 1922. Advertising: Pages 1790, Mar. 25; 2754, May 20; 3090, June 10; 5, July 1; 113, July 8; 221, July 15, 1922. Lobby Displays: Page 1262, Sept. 9; 1377, Sept. 16; 1496, Sept. 23, 1922. Exploitation: Page 630, Aug. 5, 1922. Newspaper Displays: Page 1008, Aug. 26; 1135, Sept. 2; 1370, 1372, Sept. 16, 1922. LURE OF GOLD. Produced and distributed by William Steiner Productions. Released March, 1922. Starring and directed by Neal Hart. Length, 4,898 feet. Synopsis: Western melodrama, with hero in role of prospector. He strikes it rich and comes to small western town to enjoy life. Entering town, he sees wild steer about to kill girl. He bulldogs steer, earning her gratitude. She proves to be a concert hall singer, and they become fast friends. Rodeo is held and hero captures prizes, becoming local favorite. Villain, learning of hero's wealth, plots to rob him, but heroine learns of this, and he is frustrated. Ends with assured happiness for lovers. LYLNG TRUTH, THE. Produced by Eagle Prod. Co. Distributed by American Releasing. Released March 26, 1922. Featuring Noah Beery, Marjorie Daw, Tully Marshall and Pat O'Malley. Director, Marion Fairfax. Length, 5,392 feet. Synopsis: Expose of circumstantial evidence, involving two young boys, one a student striving to improve his position in life. The other, a scapegoat, who becomes addicted to drug habit. Both care for one girl, daughter of rich man, who owns all the property in the vice district. Ambitious young