Motion picture news booking guide (Oct 1922)

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BOOKING GUIDE 67 STEP ON IT. Produced and distributed by Universal. Released May 29, 1922. Star, Hoot Gibson. Director, Jack Conway. Length, 4,225 feet. Synopsis: Western adventure picture, with much melodrama, romance and humor. Typical incident and atmosphere. Cowpuncher loses enormous head of cattle. The rustlers hide their tracks and girl with whom rancher falls in love is suspected of being the ringleader. He will not believe the evidence of his eyes even when she hits him over the head with a gun butt while he is battling with a man known to be a cattle rustler. The girl finally discloses the fact she is trying to capture them out of revenge for sending her brother to Jail. So romance triumphs. References: Reviewed issue May 20, 1922, page 2882. First run showings, pages 3129, 3131, June 10, 1922. STRANGE IDOLS. Produced and distributed by Pox. Released May 28, 1922. Star, Dustin Farnum. Director, Bernard Durning. Length, 5 reels. Synopsis: A drama of society and the North Woods. Scenic effects include the white light activities of New York and the depths of the primitive forest in the Northwest. Treats of marital unhappiness, due to husband preferring to remain in the lonely places of the North rather than live in New York, the home of his actress wife. To keep peace he consents to return to the city. When he is forced to return to the wilds the wife runs off to Europe. Years later the lumberman discovers his child dancing in a cabaret and a reconciliation is effected. References: Reviewed issue June 10, 1922, page 3161. First run showings, pg. 3132, June 10; 348, July 22; 512, July 29; 716, Aug. 12; 1370, Sept. 16; 1486. Sept. 23, 1922. Advertising: Page 2796, May 20, 1922. STRENGTH OF THE PINES, THE. Produced and distributed by Fox. Released March, 1922. Star, William Russell. Director, Edgar Lewis. Length, 5 reels. Synopsis: A Kentucky Mountain feud story. Star is represented as an adopted orphan just out of college. He receives word to come to pine forest locality to straighten out entanglements which have covered certain property. Years previously he had been taken away from his sister and it is for her sake he makes the journey. It is his duty to hunt for the deed of property. Villains lie in ambush to kill him. He thwarts them through aid of an old recluse. The deed is found and it is discovered the girl is not his sister. They start for the marriage license bureau. References: Reviewed issue Feb. 4, 1922, page 903. Advertising: Page 829, Feb. 4, 1922. STROKE OF MIDNIGHT, THE. Produced by Swedish Biograph. Distributed by Metro. Released July 26, 1922. Star and Director, Victor Seastrom. Length, 6 reels. Synopsis: Dramatic story of a man's redemption. Has definite note of spiritism. Convict released from prison finds his wife and family have deserted him. Forgets his good resolutions and seeks the depths Girl slum worker brings the family together but the man's debauchery separates them again. He is stunned by a blow on the head. His sub-conscious mind leads him through many adventures in the land of spirits. When he awakes he rushes to his wife and tells her he has seen the light. His redemption is assured. References: Reviewed issue June 17, 1922, page 3261. First run showings pg. 3233, June 17; 1135, Sept. 2; 1260, Sept. 9, 1922. WHAT IS ITS RATING? Look it up in the BOX OFFICE REPORTS IN PERCENTAGES. A New Department In This Issue Giving Exhibitors' Opinions On Features Averaged By Use of Key Ratings See Page 121.