Motion picture news booking guide (Apr 1923)

BOOKING GUIDE 40 if lie persists in demands. Girl marries Irish youth who had adored her since childhood days. References: Reviewed issue June 17, 1922, page 3259. First Run Showings: Pages 166, July 8; 257, July 15; 618 Aug. 5; 1008. Aug. 26; 1258, Sept. 9; 1611, Sept. 30; 1748, Oct. 7; 2021, Oct. 21; 2155, Oct. 28; 2278, Nov. 4; 2657, Nov. 25; 2921, Dec. 9; 3051, Dec. 16; 3208, Dec. 23, 1922. Advertising: Pages 128-9, 138, July 8; 1446-7, Sept. 23, 1922. Lobby Display: Page 454, Jan. 27, 1923. Exploitation: Pages 2026, Oct. 21; 2163, Oct. 28; 2926, Dec. 9; 3198, Dec. 23, 1922; 699, Feb. 10, 1923. Newspaper Displays: Pages 619, Aug. 5; 1767, Oct. 7, 1922. FLAME OF LIFE, THE. Produced and distributed by Universal. Released Feb. 5, 1923. Star, Priscilla Dean. Director, Hobart Henley. Length, 7 reels. Synopsis: A dramatic romance. Adaptation of Frances Hodgson Burnett's novel, " That Lass o' Lowrie's." Tells the story of the English coal fields during period of 1870, when the landed gentry of England looked upon the slate-pickers as " less than dust." Into such a camp comes a wealthy youth who looks upon the workers as humans and his one desire to help them. Joan, a pit-girl, attracts the attention of this "overman." Her father objects to her regard for him and is whipped by him. Later, he seeks the man in a mine and an explosion follows. The father is killed and Joan rescues the "-overman." References: Reviewed issue January 20, 1923, page 339. First Run Showings: Pages 929, Feb. 24; 1039, Mar. 3; 1165, Mar. 10; 1273, Mar. 17, 1923. Advertising: Pages 806, Feb. 4; 3199, June 17; 10, July 1; 378, July 22; 2240, Nov. 4; 3263, Dec. 30, 1922; 136, Jan. 13; 384, Jan. 27; 508-9, Feb. 3; 645 Feb. 10; 984-5, Mar. 3, 1923. Newspaper Displays: Page 927, Feb. 24, 1923. FLAMING HEARTS. Produced by Metropolitan Productions. Distributed by East Coast Productions. Released Nov. 1, 1922. Star, J. B. Warner. Director Clifford S. Elfelt. Length, 5 reels. Synopsis: Western melodrama. Jeff Hartman, society lap-dog, goes West to make man of himself. En route aboard box-car captures two tramps who have stolen payroll. Hands them over to sheriff and gets himself in solid. Tenderfoot develops after much adversity into cowboy. At county fair Hartman wins raffie, the reward being a kiss from Marion Barrows, the sheriff's daughter. Hartman, fearful of taking the privilege, flees. Sheriff and daughter angered by insult. Fair receipts missing. Suspicion centers on Hartman. Marion discovers Jeff in shack and at point of gun leads him to her father. Revealed that sheriff's little nephew has taken bag holding fair's receipts to play with them. Jeff and Marion re-united. FLAMING HOUR, THE. Produced by and distributed by Universal. Released Jan. 1, 1923. Star, Frank Mayo. Director, Edward Sedgwick. Length, 5 reels. Synopsis: Human interest melodrama. Youthful executive in fireworks factory has argument with the boss which results in his being fired. The boss' daughter elopes with him but later leaves him when he upbraids her for being seen with his rival. Crooks plan to ruin the business. The youth, disguised, comes back and gets a job as a sweeper in the factory. He exposes the cooks, but the conflict between them destroys the factory. He rescues the father and daughter from the flaming building and a reconciliation follows. References: Reviewed issue Jan. 6, 1923, page 79. First Run Showings: Pages 185, Jan. 13; 311-2, Jan. 20; 562, Feb. 3 1165 Mar. 10, 1923. Advertising: Pages 2734-5, Dec. 2, 1922. FLIRT, THE. Produced and distributed by Universal. Released Jan. 1, 1923. With Eileen Percy, Helen Jerome Eddy, George Nichols and special cast. Director, Hobart Henley. Length, 8 reels. Synopsis: Drama of American Life. Adaptation of Booth Tarkington's novel — showing human interest, comedy and near-tragedy of life in the average middle-class home. Treats of family life in the small city. Heroine is such a dominant personality that her relatives seem colorless. She is wilful and has her own way. Nearly brings tragedy to home through giving affection and trust to wrong man. She is content with small town boy until city chap appears. Father goes to any length to please her. Daughter gets him to aid youth in promoting stock, which proves worthless. The home and family honor is saved by intervention of her brother. References: Reviewed issue December 30, 1922, page 3386. First Run Showings: Pages 63, 66. Jan. 6; 310. Jan. 20; 561. Feb 3 fl7-g Feb. 10; 1165. Mar. 10; 1272-3, Mar. 17, 1923.