Motion picture news booking guide (Apr 1923)

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BOOKING GUIDE 55 GRANDMA ' S BOY. Produced by Hal Roach. Distributed by Associated Exhibitors. Released Sept. 3, 1922. Star, Harold Lloyd. Director, Fred Newmeyer. Length, 4,841 feet. Synopsis: A comedy. Grandma's boy is a coward. He's in love, but his rival, a bully, makes his life miserable. The boy and the bully are calling on the girl, sheriff arrives with word that a tramp has robbed town jewelry shop and shot a citizen. Posse is formed. Boy gets lost from the bunch and the night is full of things that frighten him. Then grandma tells how his grandfather had been a coward, but with magic talisman as aid redeemed himself and made himself a hero in the Civil War. Grandma gives boy the charm. He captures the tramp and fights bully to a standstill. Charm proves to be her umbrella handle. All he needed was self-confidence. References: Reviewed issue July 16, 1922, page 306. First Run Showings: Pages 2940, May 27; 510, July 29; 715, Aug. 12; 873, Aug. 19; 1259, Sept. 9; 1369, Sept. 16; 1484-5, 1487. Sept. 23; 1609-11, Sept. 30; 1746-7, Oct. 7; 1886, Oct. 14; 2022, Oct. 21; 2275, 2278, Nov. 4; 2539, Nov. 18, 1922. Advertising: Pages 121, July 8; 478-9, July 29; 939-40, Aug. 26; 1101, Sept. 2; 1223-5, Sept. 9; 1344-5, Sept. 16; 1436-7, Sept. 23; 1592, Sept. 30; 1703, Oct. 7; 1853, Oct. 14; 1983, Oct. 21; 2127, Oct. 28; 2251, Nov. 4; 2379. Nov. 11; 2489. Nov. 18; 2605, Nov. 25; 2741, Dec. 2; 2869, Dec. 9; 2993, Dec. 16, 1922. Lobby Displays: Pages 1261, Sept. 9; 1756, Oct. 7; 2025. 2027, Oct. 21; 2169. Oct. 28; 2285, Nov. 4; 2544, Nov. 18; 3041, Dec. 16, 1922; 71, Jan. 6; 829, Feb. 17, 1923. Exploitation: Pages 1494, Sept. 23; 1894, Oct. 14; 2027, 2031. 2036, Oct. 21; 2164-5, Oct. 28; 2281, 2286, Nov. 4; 2424, Nov. 11; 2665, 2667, 2670, Nov. 25; 2934, Dec. 9; 3043, Dec. 16; 3199. 3200, Dec. 23, 1922; 315, Jan. 20; 451 Jan. 27. 1923. Window Displays: Page 1893, Oct. 14, 1923. Newspaper Displays: Pages 3047, June 3; 1139, Sept. 2; 1487, Sept. 23, 1922. GREAT NIGHT, THE. Produced and distributed by Fox Film Corporation. Released Dec. 3, 1922. Star, William Russell. Director, Howard M. Mitchell. Length, 4,346 feet. Synopsis: Comedy-melodrama. Young man must be married by a certain date to inherit a fortune. The announcement gets into the papers and he is besieged by women eager to aid him in annexing the millions. After trying every other method of dodging the women, he appeals to his friend, a deputy police commissioner, for a job. On his beat he meets and falls in love with a pretty waitress. She doesn't know his identity, but agrees to marry him. Before the ceremony takes place many complications occur. He brings a band of jewel thieves to justice. In the end he marries the girl and gets the fortune. References: Reviewed issue Dec. 16, 1922, page 3063. The Booking Guide Is Made Up for Exhibitors. We Welcome Suggestions From Them for Its Betterment.