Motion picture news booking guide (Apr 1923)

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BOOKING GUIDE 65 LAVENDER BATH LADY, THE. Produced and distributed by Universal. Released Nov. 13, 1922. Star, Gladys "Walton. Director, King Baggot. Length, 5 reels. Synopsis: Romantic comedy-drama of shop girl whose ambition is to get into society. Adventurous line of action in early reels. Girl is window demonstrator in department store. She attracts attention and blocks traffic with her skill in displaying gowns. Wins the friendship of a wealthy girl who invites her to her house as a companion. The heroine meets a young man there whom she believes a crook, but he turns out to be a detective. The girl saves the jewels from being stolen. References: Reviewed issue Nov. 25, 1922, page 2685. First Run Showings: Pages 443, Jan. 27; 1038, Mar. 3, 1923. Advertising: Pages 1570-1, Sept. 30; 1953, Oct. 21; 2109, Oct. 28; 2362, Nov. 11; 2504, Nov. 18, 1922. LIGHT IN THE DARK, THE. Produced by Hope Hampton Productions, Inc. Distributed by Associated First National. Released Oct., 1922. Star, Hope Hampton. Director, Clarence L. Brown. Length, 5,600 feet. Synopsis: Romantic drama, cross between society and underworld storyw, Allegorical sequence of Sir Galahad's search for the Holy Grail. Introduces new process of color photography. Poor girt, struck by auto of a society woman, is adopted by her as a companion. Rich woman's brother trifles with affections of girl. He goes abroad. Girl leaves the home and meets a thief in cheap boarding house. Meantime, rich man returns with cup alleged to have curing power. It is stolen by the thief and cures the girl. She cures the suffering with it. It Anally brings rich man, sincere in his love, back to the girl. References: Reviewed issue Sept. 9, 1922, page 1295. First Run Showings: Pages 2419, Nov. 11; 2657, Nov. 25; 3369, 3375, Dec. 30. 1922; 64, Jan. 6, 1923. Advertising: Pages 971, Aug. 26; 2523, Nov. 18, 1922; 905, Feb. 24, 1923. . Exploitation: Pages 3041, Dec. 16, 1922. * Window Displays: Pages 453, Jan. 27, 1923. LIGHTS OF NEW YORK. Produced and distributed by Fox. Released Nov. 12. 1922. Featuring Marc MacDermott. Director, Charles J. Brabin. Length, 5,581 feet. Synopsis: Melodrama dealing with two episodes of New York life. The first shows the rise of an East Side youth, after a dream has pictured to him the evil of his ways. The second story tells of the downfall of a financier when his bride-to-be jilts him as he is holding his bachelor dinner. He tells his life story at another bachelor dinner, to which he is invited from the street, when the host finds there are thirteen guests at the table. Young host proves to be the son of the woman who jilted the derelict. Her husband had died and a happy reunion follows. References: Reviewed issue March 3, 1923, page 1056. First Run Showings: Pages 312, Jan. 20; 686, Feb. 10; 1039, Mar. 3; 1162, 1164, Mar. 10, 1923. Advertising: Pages insert, July 8; 325, July 22; 2880-1, Dec. 9; 2984-5, Dec. 16. 1922. Exploitation: Page 460, Jan. 27, 1923. Newspaper Displays: Page 184, Jan. 13, 1923. LITTLE WILDCAT. Produced and distributed by Vitagraph. Star, Alice Calhoun. Director, David Divad. Length, 5 reels. Synopsis: Heart interest story tinctured with romance. Carries atmosphere of slums and that of society. Girl of the slums is rescued from her environment by humanitarian, who adopts her. Her benefactor has saved her from prison term, the judge condemning her from the argument that such types are not worth saving. War breaks out and she enlists as nurse and rescues the judge. He does not know her, but worships her memory. Eventually he is forced to admit that his theory is wrong when he falls in love with her. References: Reviewed issue Sept. 16, 1922, page 1384. First Run Showings: Pages 2540, Nov. 18, 1922; 311, Jan. 20, 1923. Advertising: Page 2484, Nov. 18, 1922. LONE HAND, THE. Produced and distributed by Universal. Released Oct. 16, 1922. Star, Edward *' Hoot " Gibson. Director, Reaves Eason. Length, 5 reels. Synopsis: Western melodrama carrying a strong vein of comedy. Bashful cowboy loses his horses while on journey to visit friend at hitter's camp. Discovers girl alone in her cabin and, beset by villains, who are trying to learn location of a lost mine. He rescues the girl, but her father is suspicious of his actions. The youth continues on his way, but returns to girl's cabin, clad in a suit of armor. Succeeds in saving life of girl's father and frustrating plans of villains to gain possession of mine. References: Reviewed issue Oct. 21, 1922, page 2041. First Run Showings: Pages 2277, Nov. 4; 2657-8, Nov. 25, 1922. Advertising: Pages 573. Aug. 5; 934, Aug. 26; 1201, Sept. 9, 1922.