Motion picture news booking guide (Apr 1923)

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BOOKING GUIDE 75 Oct. 28; 2276, Nov. 4; 2417, Nov. 11; 2538, Nov. 18; 2660, Nov. 25; 2788, Dec. 2, 1922; 560, Feb. 3; 686, Feb. 10, 1923. Advertising: Pages 3301, June 24; page insert, July 8; 324-5. July 22; 691, Aug. 5; 690, Aug. 12; 844, Aug. 19; 957, Aug. 26; 1213, Sept. 9; 1566, Sept. 30; 1827, Oct. 14, 1922. Exploitation: Pages 1263, Sept. 9; 1615, Sept. 30; 1756-7, Oct. 7; 2030, 2032, 2036, Oct. 21; 2284-5, Nov. 4; 2926, Dec. 9, 1922; 825, Feb. 17, 1923. Window Displays: Pages 1752, Oct. 7; 1894, Oct. 14, 1922. Newspaper Displays: Pages 3048, June 3; 1135, Sept. 2; 1373, Sept. 16; 1488, Sept. 23; 1610, Sept. 30; 1745, Oct. 7; 2020, Oct. 21, 1922. MY AMERICAN WIFE. Produced by Famous Players-Lasky. Distributed by Paramount. Released Feb. 11, 1923. Star, Gloria Swanson. Director, Sam Wood. Length, 6,061 feet. Synopsis: Adventure romance carrying intrigue. Spanish-American setting. Kentucky girl finds herself in Buenos Aires, where she enters her racehorse in a big race. The horse carries off the honors. The girl is insulted by a native son which precipitates a duel between him and the son of his father's political opponent. The father employs a gunman to shoot from ambush and the hot-blooded Latin is wounded. Eventually, she bribes the gunman to confess publicly and Is able to expose the treachery of the opponent of the man she loves. References: Reviewed Issue Jan. 13, 1923, page 229. First Run Showings: Pages 184, Jan. 13; 309, Jan. 20; 560, Feb. 3; 686-7, Feb. 10; 818-9, Feb. 17; 929, 931, Feb. 24; 1039, 1041. Mar. 3; 1163, 1165, Mar. 10; 1273, Mar. 17, 1923. Advertising: Two-page insert, Dec. 23, 1922; 3, Jan. 6; 240, Jan. 20, 1923. Newspaper Displays: Pages 689, Feb. 10; 817, 819. Feb. 17; 1039, Mar. 3; 1164, Mar. 10, 1923. MY FRIEND THE DEVIL. Produced and distributed by Fox Film Corporation. Released Nov. 19, 1922. Featuring Charles Richman, Barbara Castleton and a special cast. Director, Harry Millarde. Length, 9,555 feet. Synopsis: A drama adapted from Georges Ohnet's novel, "Doctor Rameau." Calling upon God to strike his brutal stepfather dead because of his treatment of his mother, little George Dryden sees his mother killed by lightning instead. He renounces faith in God and becomes an atheist. The lad later becomes a surgeon, who believes only in science. He marries. His wife becomes involved in an affair with an artist. The event is kept quiet. Fifteen years later, Dr. Dryden finds the truth in his dead wife's diary. In a frenzy he turns his daughter away. The girl becomes ill. Unsuccessful In his efforts to save her the doctor calls on the Almighty. The girl improves. So he acknowledges God. References: Reviewed Issue Sept. 2, 1922, page 1165. First Run Showings: Pages 1609, Sept. 30; 2157, Oct. 28; 2418-9, Nov. 11; 2539-40, Nov. 18; 2659, Nov. 25; 2789, Dec. 2; 2922, Dec. 9; 3368, Dec. 30, 1922; 185, Jan. 13; 310, Jan. 20; 688, Feb. 10, 1923. Advertising: Page insert, July S; 325, July 22; 2634-5, Nov. 25; 2752-3, Dec 2; 2880-1, Dec. 9, 1922. Lobby Displays: Pages 3201, Dec. 23, 1922; 698, Feb. 10. 1923. Exploitation: Page 315. Jan. 20, 1923. Newspaper Displays: Page 1885. Oct. 14, 1922.