Motion picture news booking guide (Apr 1923)

S4 MOTION PICTURE NEWS ingenious methods of smuggling uncut stones — the faultless pink ones, called " gods " because women worship them. Story treats of love for diamonds among the feminine sex. Diamond owner in Kimberley is a harsh employer. He stops at nothing to prevent theft. The women come under his domination, and one nearly succumbs to his blandishments. A vengeful foreman dynamites his palace, bringing death to the weaker woman, while the other is purged of her sin. References: Reviewed issue Oct. 7, 1922, page 1771. First Run Showings: Pages 1S87-8, Oct. 14; 2023, Oct. 21; 2155, 2157. Oct. 28; 2276-7, Nov. 4; 2658, Nov. 25; 2788, Dec. 2; 3209. Dec. 23. 1922. Advertising: Pages 2761. May 20; 2905, May 27; 5. July 1; 669, Aug. 12; 1079, Sept. 2; 1944, Oct. 21, 1922. Lobby Displays: Pages 2545, Nov. 18; 2926, Dec. 9, 1922; 198. Jan. 13. 1923. Exploitation: Pages 2168. Oct. 28; 2669. Nov. 25; 3041, Dec. 16, 1922. Window Displays: Page 1053, March 3, 1923. Newspaper Displays: Pages 1887, Oct. 14; 2020. Oct. 21, 1922. PLAYTHING OF AN EMPEROR, THE. Produced by Terra Prod. Co. Distributed by J. A. Levinson. Released Jan. 5, 1923. With Rudolph Lettinger and Marjorie Verlaine. Director, Arthur Rippert. Length, 6 reels. Synopsis: Historical drama. Married to an aged count after giving her affections to a young soldier, Marie Walewska innocently arouses admiration of Napoleon, who sentences soldier to exile. He escapes, is captured and sentenced to be shot. On the girl's plea Napoleon pardons him, and by his action gains the love of the girl, who peldges her love if he will drop his dominating, arrogant manner and ofTer his heart as an humble and worshipping man. References: Reviewed issue Oct. 21, 1922, page 2042. POOR MEN'S WIVES. Produced by Preferred Pictures. Inc. Distributed by Al Lichtman Corp. Released Feb. 15, 1923. Starring Barbara La Marr, David Butler, Richard Tucker, Betty Francisco and Zasu Pitts. Director, Louis Gasnier. Length, 6,600 feet. Synopsis: Domestic drama. Laura Bedford and Clara Hayes work in the same modiste shop. Claribel weds the rich Richard Smith-Blanton. Laura marries Jim Maberne, taxi driver. The latter are blessed with twins, of which fact Claribel is envious. She tempts Laura with a butterfly life, which, unknown to either, involves Laura with Claribel's husband. Laura steals Jim's savings to pay for a gown. Claribel's husband tosses Laura's slipper to Jim as a taxi tip. Later this is the rlue that brings Claribel's husband a beating and the return of Jim's wife. References: Reviewed issue Feb. 10, 1923, page 704. First Run Showings: Pages 685, Feb. 10; 1040, March 3, 1923. Advertising: Pages 3015, June 3; 828, Aug. 19, 1922; three-page insert, Jan 20; 662-3, Feb. 10; 997, Mar. 3; 1122-3, Mar. 10; two-page insert, 1226, Mar. 17, 1923. Prologues: Page 824, Feb. 17, 1923. Exploitation: Pages 828. Feb. 17; 1050, Mar. 3; 1173. Mar. 10; 1281, Mar. 17. 1923. POWER OF A LIE, THE. Produced and distributed by Universal. Released Jan. 29, 1923. All-star cast. Director, George Archainbaud. Length, 6 reels Synopsis: Domestic drama based upon the power of fabrication and its evil consequences. From Johann Bojer's novel. John Hammond signs a note for Richard Burton, in an effort to assist him to establish his respectability. Burton is in disfavor with Hammond's wife and had been engaged to her sister. Unfortunately he is the victim of a surprise party from his cronies on the night John comes to* sign the paper. To save his reputation John denies having been there. Burton is branded a forger. At the trial John admits the truth. Burton re-establishes himself. References: Reviewed issue Jan. 13, 1923. page 231. First Run Showings: Pages 64, Jan. 6; 561. Feb. 3; 1162. Mar. 10, 1923. Advertising: Pages 2734-5. Dec. 2. 1922; 31. Jan. 6. 1923. PRIDE OF PALOMAR, THE. Produced by Cosmopolitan Productions. Distributed by Paramount. Released Nov. 26, 1922. With Marjorie Daw and Forrest Stanley. Director. Frank Borzage. Length, 7.494 feet. Synopsis: Romantic drama based on Peter B. Kyne's novel, carrying conflict between California property owner and Jap. Soldier son of Spanish don, a California settler, returns from war to And his father dead and his ancestral estate in the hands of a wealthy westerner, whofee object is to close a deal with a prosperous Jap. The youth plans to recover his property and succeeds with the aid of the westerner's daughter, with whom he has fallen In love. Story details the way he gets money when given year's time to pay off mortgage. Involves building a dam and a horse race. The Jap Is frustrated and girl's father takes his defeat in manly fashion.