Motion picture news booking guide (Apr 1923)

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BOOKING GUIDE 91 2514-5, Nov. 18; 2621. Nov. 25; 2730, Dec. 2; 2889, Dec. 9; 3004-5, Dec. 16; 3156, Dec. 23; 3290, Dec. 30. 1922; three-page insert, Jan. 20; 997, March 3; 1123, March 10; 1226, March 17, 1923. Lobby Displays: Page 446, Jan. 27, 1923. Exploitation: Pages 189, Jan. 13; 447, 450, Jan. 27; 1051, March 3, 1923. Newspaper Displays: Pages 3209, Dec. 23; 3370, Dec. 30, 1922. SHERIFF OF SUN DOG, THE. Produced by Ben Wilson Productions. Distributed by Arrow Film Corp. Released Dec. 5, 1922. Star, William Fairbanks. Director, Ben Wilson. Length, 4,949 feet. Synopsis: Western melodrama, dealing with fearless sheriff who loves the daughter of an impoverished rancher. The minion of the law has a rival and the latter, in collusion with the unscrupulous man who holds the mortgage on the old man's ranch, attempts to make things hot for the sheriff, who is captured and imprisoned for the murder of the girl's father. However, he escapes, rescues the girl and conquers his enemies. References: Advertising: Page 1828, Oct. 14, 1922. SHERLOCK HOLMES. Produced by F. J. Godsol. Distributed by Goldwyn. Released Oct. 29, 1922. Star, John Barrymore. Director, Albert Parker. Length, 8,233 feet. Synopsis: Mystery melodrama of London's underworld. Adaptation of play by William Gillette, founded on stories by Conan Doyle. The shadow of a criminal ring penetrates Cambridge and Sherlock Holmes, studying medicine there, encounters the sinister influence of Prof. Moriarity, London's most notorious crook. He is called upon to recover some letters written by a European prince to Rose Faulkner, who had ended her life. The letters are in the possession of Alice, the girl's sister, and represent blackmail money to Moriarity, who plans to get them. He is frustrated by Holmes in a series of thrilling adventures and finally convicted. Holmes loses his heart to Alice. References: Reviewed issue May 20, 1922, page 2880. First Run Showings: Pages 2833, May 20; 44, July 1; 1747, Oct. 7; 1885. Oct. 14; 2021, Oct. 21; 2155-6, Oct. 28; 2278, Nov. 4; 2419, Nov. 11; 2538-40, 2542, Nov. 18; 2658-60, Nov. 25; 2788-9, Dec. 2; 2920, Dec. 9; 3050, 3052, Dec. 16; 3209. Dec. 23, 1922. Advertising: Pages 830-1, Aug. 19; 937, Aug. 26; 1085-6, Sept. 2; 1449, Sept. 30: 1949. Oct. 21; 2106-7, Oct. 28; 2220, Nov. 4; 2844, Dec. 9; 2981, Dec. 16. 1922. Lobby Displays: Pages 314, 317, Jan. 20; 1173, Mar. 10, 1923. Prologues: Page 2926, Dec. 9, 1922. Exploitation: Pages 2427, Nov. 11; 2794, 2796, Dec. 2; 3043, Dec. 16; 3195, 3198, 3200-1, Dec. 23, 1922; 196, Jan. 13; 316, Jan. 20; 452, Jan. 27; 565, 569-70, Feb. 3: 827. Feb. 17, 1923. Window Displays: Pages 2671, Nov. 25; 2929, Dec. 9; 3195, Dec. 23, 1922. Newspaper Displays: Pages 2657, Nov. 25; 2788, Dec. 2, 1922. SHIRLEY OF THE CIRCUS. Produced and distributed by Fox Film Corporation. Released Nov. 12, 1922. Star, Shirley Mason. Director, Rowland V. Lee. Length, 4,668 feet. Synopsis: Circus story containing adventure, romance and melodrama. Circus girl arouses admiration of an American artist while traveling through France, and he sends her to school. She is loath to leave the boy acrobat, though having no respect or love for her guardian, the strong man. She escapes from school to be rid of him and finds her way to the artist's home in America. When she discovers that his fiancee does not want her around, she returns to her old associates, where she finds ultimate happiness with her vouthful sweetheart. References: Revipwod issue Nov. 25, 1922. page 2687. First Run Showings: Page 697, Feb. 10. 1923. Advertising: Pages 2232-3, Nov. 4, 1922. SIGN OF THE ROSE, THE. Produced by Harry Garson. Distributed by American Releasing Corp. Released Sept. 3, 1922. Star, George Beban. Director Harry Garson. Length. 6,080 feet. Synopsis: Human interest drama of paternal love of Italian for child. Adaptation of vaudeville sketch in which star appeared. Heart touches throughout. Treats of an Italian who is happy with his little girl. He has brought a Christmas tree to a wealthy home, and the scapegrace relative conceives the dastardly plan of kidnapping his niece and making it appear that the Italian is guilty. The latter goes out to buy toys for his child and returns to find her dead, the victim of an auto accident. He goes to buy a rose and is accused of being the kidnapper. After a series of explanations his freedom Is assured as well as his complete happiness. References: Reviewed issue Aug. 5, 1922, page 659. First Run Showings: Pages 1486, Sept. 23; 1887, Oct. 14: 2022 Oct 21 5><Uft Nov. 18. 1922; 443, Jan. 27. 1923. ' ' ^0,u' Advertising: Pages 463, July 29; 578, Aug. 5; 833-5, Aug. 19 1233 Sent <» • 3273, Dec. 30. 1922; 390. Jan. 27. 1923. * p ' * • Newspaper Displays: Page 2155, Oct. 28, 1922.