Motion picture news booking guide (Apr 1923)

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106 MOTION PICTURE NEWS WHAT FOOLS MEN ARE. Produced by Pyramid Pictures. Inc. Distributed by American Releasing Corp. Released Oct. 29, 1922. Star, Faire Binney. Director. George Terwilliger. Length, 6,087 feet. Synopsis: Domestic drama carrying a triangle theme. From the play, "The Flapper," by Eugene Walter. Society flapper wins husband's love away from her literary sister and dabbles in men's hearts on the side. After she has toyed with his affections she encourages rich 'man's son to marry her. His wealthy father calls and buys the girl off. She flings the money at the youth and orders him to make a man of himself. Eventually, the girl comes to her senses and patches up the quarrel between husband and wife. She proves to the father that she is worthy of his son. References: Reviewed issue Dec. 9, 1922, page 2939. First Run Showings: Page 2919, Dec. 9, 1922. Advertising: Pages 471, July 29; 578, Aug. 5; 3273. Dec. 30, 1922; 158. Jan. 13, 1923. WHAT'S WRONG WITH THE WOMEN. Produced by Daniel Carson Goodman. Distributed by Equity Pictures Corp. Released £ept. 15, 1922. All Star Cast. Director, R. William Neill. Length, 7.254 feet. Synopsis: Domestic drama. Jack Lee's domestic happiness was complete with his wife and child until an unscrupulous neighbor preached independence and freedom to his wife. Acquaintance with a young millionnaire was followed by a night life of gaiety. Jack, asking more money to keep pace with his wife's extravagance, loses his position. Mother and wifely instinct only returns with the desperate illness of the baby. She repents her folly and the story thus ends happily. References: Reviewed issue Aug. 12, 1922, page 787. First Run Showings: Pages 1608, 1610-11. Sept. 30; 2156. Oct. 28; 2275. Nov. 4; 2788, Dec. 2; 2922. Dec. 9; 3369, 3375, Dec. 30, 1922; 442, Jan. 27; 686, Feb. 10; 931, Feb. 24, 1923. Advertising: Pages 2861, May 20; 3344, June 24; 67, July 1; 281, July 15; 846, Aug. 5; 1057. Aug. 26: 1633, Sept. 30; 2195, Oct. 28. 1922. Lobby Displays: Page 459. Jan. 27, 1923. Exploitation: Pages 3199, Dec. 23. 1922; 1052. March 3, 1923. Newspaper Displays: Page 2538, Nov. 18, 1922. WHEEL OF FORTUNE, THE. Produced by Peacocke Productions. Distributed by Anchor Film Distributors. Released Jan. 1, 1923. Star, Grace Darmond. Director. Capt. Leslie T. Peacocke. Length, 5 reels. Synopsis: Domestic drama featuring romantic complications as titled Englishman leaves his sweetheart to And service with his regiment In Africa. He meets with severe trials and is rescued by a young Portuguese girl. Her triends, thinking she has compromised herself, compel her to marry the young officer. A son Is born to them. He returns to England, called by the severe illness of his father. The latter begs him to marry his old sweetheart. He tries to explain, hut unexpected developments prevent. When he does marry the girl he Is saved from bigamy charge by his Portuguese bride having died.