Motion picture news booking guide (Apr 1923)

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BOOKING GUIDE 131 "THE CHECK-UP" : " The Check-Up " is a presentation in the briefest and most convenient form of reports received from exhibitors in every part of the country on current features, which makes it possible for the exhibitor to see what the picture has done for other theatre managers. The first column following: the name of the feature represents the number of managers that have reported the picture as " Poor." The second column gives the number who considered it "Fair "; the third, the number who considered it " Good and the fourth column, those who considered it " Big:." The fifth column is a percentage figure giving: the average rating on that feature, obtained by the following method: A report of "Poor" is rated at 20%; one of "Fair," 40%; "Good," 70%; and "Big," 100%. The percentage ratings of all of these reports on one picture are then added together, and divided by the number of reports, giving the average percentage — a figure which represents the consensus of opinion on that picture. In this way exceptional cases, reports which might be misleading taken alone, and such individual differences of opinion are averaged up and eliminated. No picture is included in the list which has not received at least ten reports. O u o u OT3 O" ti |f if l? if I Title of Picture ^ ^ WM £, u G u C u = V 2 V h3 «>'£ <U\£ V'Z M ni_ r>TT or: o _ — bs, sa Sg, Sg. fcg Zet 2 s ALLIED PRODUCERS & DISTRIBUTORS 1 4 5 82 7,898 ft Suzanna 1 3 6 85 8,000 ft. AMERICAN RELEASING Belle of Alaska, The 2 2 16 60 4,666 ft. Great Alone, The . 3 15 61 5,912 ft. His Wife's Husband 1 9 67 6,092 ft. Jan of the Big Snows 1 3 11 61 4,531 ft. My Old Kentucky Home... . 1 3 26 66 7,382 ft. Queen of the Moulin Rouge. 1 23 70 6,704 ft. Sign of the Rose, The 15 1 72 6,080 ft. 1 27 69 6,785 ft. Timothy's Quest 13 66 6,465 ft. ASSOCIATED EXHIBITORS Conquering the Woman 2 3 5 51 5,887 ft Don't Doubt Your Wife 2 9 61 4,742 ft. Grandma's Boy 87 30 78 4,841 ft. Lady Godiva 1 9 67 5,077 ft Real Adventure, The 3 15 3 71 4,932 ft. Silas Marner 11 1 73 6.344 ft.