Motion picture news booking guide (Apr 1923)

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THEATRE EQUIPMENT STAGE AND THEATRE ILLUMINATION, VENTILATION, PROJECTORS, SCREENS, ETC. CONSTRUCTION AND EQUIPMENT OF THEATRES ATTRACTIVENESS FOR COMBINED THEATRE AND STORE FRONT. An article by P. S. Laurence of the National Terra Cotta Society dealing with the possibilities of designing the theatre front to serve as a feature for adding to the popularity of the theatre. References : October 21, 1922, page 2077. CONSTRUCTION AND EQUIPMENT OF MODERN THEATRES. Special Supplement — A complete and comprehensive treatment of the salient features of theatre construction, remodelling and equipping of modern theatres, prepared by Thomas W. Lamb. Recommendations and procedure for the selection of the site, financing, building, etc., are given, along with many theatre diagrams and photographs. The advertising contained in this special supplement serves in part as a theatre directory. References: April 21, 1923, pages 1921-1952. EXPLAINS PRIME FACTOR IN ACOUSTIC TROUBLES IS REVERBERATION. Extracts from an address by Paul E. Sabine before the Academy of Science on the various factors entering into the proper acoustic designs for theatres ; also the prime factors in troubles commonly encountered are pointed out. References : December 23, 1922, page 3242. MASONRY IN THEATRE CONSTRUCTION REQUIRES STUDY FOR ECONOMY. An article giving in detail the salient points and procedure for the design and erection of foundations for theatre to insure reliable and sound construe tion by H. Robins Burroughs, consulting engineer. References: November 18, 1922, page 2571. MOTION PICTURE THEATRE PLANS AWARDED FIRST PLACE IN COMPETITION. Layouts of theatres awarded first place in architectural competition for plans for motion picture theatre. References : September 30, 1922, page 1G56. STRUCTURAL ENGINEERING IMPORTANT IN THEATRE CONSTRUCTION. Detailed explanation of the procedure to be followed and the important points to be considered in theatre construction, giving the assurance of a sound building, by H. Robins Burroughs, theatre engineer. References : December 30, 1922, page 3419. ELECTRIC DISPLAY SIGNS CHOICE OF ELECTRIC SIGN FOR MOTION PICTURE THEATRE. Second of a series of articles by J. If. Shute. Illuminating Engineer, on electric signs for motion picture theatres. Many valuable recommendations and data are contained in these articles. References : January 27, 1923, page 485. CHOOSING CORRECT LAMP FOR MOTION PICTURE THEATRE SIGNS. Concluding article of the series by J. M. Shute, Illuminating Engineer, on electric signs for motion picture theatres. There has never been presented for the exhibitor more expert and complete data on this phase of exploitation than is contained in this senas. • References: February 10, 1923, page 727. HOW TO DIVERT CLIENTELE TO THEATRES NOT ON MAIN STREET. The third of a series of articles on electric signs in motion picture theatres by J. M. Shute, Illuminating Engineer, setting forth suggestions and rules to exploit theatres through the use of electric signs. References: February 1928, page 599. 140