Motion picture news booking guide (Apr 1923)

BOOKING GUIDE 141 GREAT IMPORTANCE OF ELECTRIC SIGNS IN SUCCESS OF THEATRE. This is the first of a series of articles in lighting of the exteriors of motion picture theatres for purposes of exploitation. Articles prepared by J. M. Shute, Illuminating Engineer, appear in the issues of January 13th, page 217 ; January 27th, page 485 ; February 3rd, page 599 ; February 10th, page 737. References : January 13, 1923, page 217. EXPLOITATION — MECHANICAL BUSINESS INCREASES THIRTY PER CENT; EXPLOITATION COST ONLY SIX DOLLARS. A description with detailed drawing of the exploitation display used for the lobby in the advertising of the picture " Burning Sands." This mechanical apparatus can be constructed at the cost of only $6.00. References : December 23, 1922, page 3242. EXHIBITOR BRINGS PHYSICAL CHARMS OF THEATRE TO PATRONS' ATTENTION. The Miller Theatre, Wichita, Kan., introduces a short house organ, bringing to the attention of the clientele the physical charms of the theatre. References: September 16, 1922, page 1406. HOW TO CONSTRUCT LOBBY DISPLAY WITH REALISTIC NORTHERN FOREST STREAM. A description with photographs and drawings of a mechanical lobby display for the exploitation of the picture " I Am the Law." References : October 14, 1922, page 1922. MECHANICAL LOBBY DISPLAY EMBODIES GREAT AMOUNT OF ACTION. R. R. Russell of Loew's Palace, Memphis, Tenn., explains with the aid of diagrams a striking mechanical lobbv display for "Across the Continent." References : September 16, 1922, page 1406. FIRE PROTECTION MAKING THE THEATRE FIREPROOF AND REDUCING THE INSURANCE RATE. A general description of the fire hazards and losses of theatres and also precautions and equipment recommendable to give insurance against fires, pointing out the saving in the reduction of the insurance rates through that procedure. By J. Donald Pryor, Grinnell Company, Inc. References : September 2, 1922, page 1179. FILM SPLICING METHOD EMPLOYED FOR, SPLICING NEGATIVE AND POSITIVE FILM. Paper before the Society of Motion Picture Engineers by J. H. McNabb on the development and use of film splicing machines. It is also pointed out in this article the proper and improper methods of splicing film. References: February 17, 1923, page 855. LIGHTING THE THEATRE ILLUMINATION IN AUDITORIUM VITALLY AFFECTS SCREEN BRIGHTNESS. A few of the vitally important phases are set forth for the correct illumination of the auditorium, pointing out the harmful effect of improper illumination. References: September 23, 1922, page 1523. LIGHTING FOR THE VARIOUS SECTIONS OF THE THEATRE. An article dealing with the various phases of lighting for the interior and exterior of the motion picture theatre. The apparatus recommendable for lighting is also described. The paper presented by J. L. Stair before the Society Of Motion Picture Engineers is continued in the issue of December 2nd, page 2819. References : November 25, 1922, page 2701. LIGHTING FOR THE VARIOUS SECTIONS OF THE THEATRE. Conclusion of the article on the lighting for the interior and exterior of tbe motion picture theatre by J. L. Stair presented before the Society of Motion Picture Engineers. References : December 2, 1922, page 2819. WHAT LIGHT IS AND SOME OF ITS PECULIAR CHARACTERISTICS. An explanation of the fundamentals of light which makes possible a general understanding of this subject. By Maurice Bart Bloom, Esq., Chairman of the Board of Optics, Ltd., London, England. References : September 16, 1922, page 1405.