Motion picture news booking guide (Oct 1923)

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First Aid to Your Box-Office That is the function of the Booking Guide. Look it over; and you will find many a picture new to your community and just as good as many a current release. Then, noting the references, turn to your file of Motion Picture News — for the review, the box-office reports, the exploitation done successfully by other exhibitors. These pictures have been tried out and proven. You can't go wrong with all this information. All the effort of our industry right along is placed upon the new picture, the current release. This little book is brought forth to keep all the good product alive; and since 90% of the theatres are interested in these pictures its mission is a big one. 4