Motion picture news booking guide (Oct 1923)

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BOOKING GUIDE 11 — B — BACKBONE. Produced by Distinctive Pictures. Distributed by Goldwyn. Released April 30, 1923. With Alfred Lunt and Edith Roberts. Director. Edward Sloman. Length. 6,821 feet. Synopsis: Romantic costume drama in prologue linked up with modern romance. Girl is not permitted to see her grandfather, by secretary, who tells her the man is suffering from a mysterious illness. It is discovered ^ to be a plot by secretary to get possession of her property. Young man with " backbone " aids girl in her fight. References: Reviewed issue May 12, 1923, page 2294. First run showings: Pages 2274, 2276, May 12; 2867, June 16; 2960, June 23; 64, July 7; 281, July 21; 405, July 28; 902, Aug. 25, 1923. Advertising: Pages 134-135, Jan. 13; 850, Feb. 17; 1070, 1078, 1080, Mar. 3; 1124-5, Mar. 10; 2132-3, May 5; 2245, May 12; 2335, May 19; 2605, June 2; 2709, June 9; 2917, June 23; 3040-41, June 30; 8, 9, July 7, 1923. Exploitation: Pages 417, July 28; 660, Aug. 11; 1044, Sept. 1, 1923. Newspaper Displays: Page 901, Aug. 25. 1923. BAVU. Produced and distributed by Universal. Released May 7, 1923. With Estelle Taylor and Forrest Stanley. Director, Stuart Paton. Length, 6,968 feet. Synopsis: Melodrama of Russian upheaval. Based on the play. Shows treatment accorded aristocracy by the revolutionists. Action revolves around the conflict of three figures, Bavu, a cruel leader, Mischka, former servant now in charge of passports, and the princess, in whose home he was employed. It is to save her the men fight with Mischka, finally winning. References: Reviewed issue April 28, 1923, page 2059. First run showings: Pages 2380, May 19; 2527-8, May 26; 2654-5, June 2; 2744, June 9; 63, July 7; 2S1, July 21; 407, July 28; 533, Aug. 4; 657, Aug. 11, 1923. Advertising: Pages 137, Jan. 13; 386, Jan. 27; 955, 1304-5, 1307, 1309, 1311, 1313, Mar. 17; 1339, Mar. 24; May 5; 2221, May 12; 2342, May 19; 2717, June 9; 2824, 23; 14, July 7. 1923. Exploitation: Pages 2873, June 16; 667, Aug. 11, 1923. 957. Feb. 24; 1230, 1751, Apr. 14: 2129, June 16; 2921. June POLA NEGftl Georqe Fitzmaurice PRODUCTION BELLA DONNAV CONWAV TEAR.LE CONIiAD NAGEL LOIS WILSON G (paramount (picture BELLA DONNA. Produced by Famous Players-Lasky. Distributed by Paramount. Released April 1, 1923. Star, Pola Negri, supported by Conway Tearle, Conrad Nagel and Lois Wilson. Director, George Fitzmaurice. Length, 7,903 feet. Synopsis: A colorful and passionate tale of the desert, Venice and London. Adaptation of Robert Hichens novel. Wife of English engineer falls in love with Arab prince, who persuades her to poison her husband. The woman is later discarded by the Arab for another. References: Reviewed issue March 31, 1923, page 1580. First run showings: Pages 1553, Mar. 31; 1785, 1787, Apr. 14; 1896-8, Apr. 21; 2044, 2046-7, Apr. 28; 2164, May 5; 2274-6, May 12; 2381-2, May 19; 2527, May 26; 2654, June 2, 1923. Advertising: Two page insert, Dec. 23, 1922; 240, Jan. 20; 2 Dg insert, 619, Feb. 10; 2 pg. insert, Feb. 17; 2 pg. insert. Mar. 3; 1100-01, Mar 10 1333, Mar. 24; 1616-17, Apr. 7; 2103, May 5; 2331, May 19; 2436, May 26; 2707 June 9, 1923.