Motion picture news booking guide (Oct 1923)

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BOOKING GUIDE 23 FOB YOU, MY BOY. Produced and distributed by Rubicon Pictures. Released July 15, 1923. Special cast. Director, William L. Roubert. Length, 6 reels. Synopsis: Heart interest drama. Young bank clerk permits wealthy couple to adopt his motherless son. Grown, the boy assumes guilt of theft to shield the man he believes his father. His real father promises to wait for him but they lose track of each other. Their eventual reunion saves the boy's honor in business crisis. References: Reviewed issue May 5, 1923, page 2173. Advertising: Pages 1756, April 14; 2246, May 12, 1923. FOURTH MUSKETEER, THE. Produced by J. G. Caldwell. Distributed by Film Booking Offices. Released March 18, 1923. Star, Johnnie Walker. Director, Wm. K. Howard. Length, 6,106 feet. Synopsis: Drama of prize ring balanced with heart interest. H. C. Witwer's story. Successful pugilist retires from ring and becomes garage owner. His socially ambitious wife feels ashamed of her husband. When he recovers some stolen jewels and shows his courage, she learns to appreciate him. References: Reviewed issue March 31, 1923, page 1571. First Run Showings: Pages 2163, May 5; 2959, June 23; 281, July 21; 657, Aug. 11, 1923. Advertising: Pages 987. March 3; 1236, March 17; 1344-5, March 24; 1643, April 7; 1485. Sept. 29. 1923. — G — GALLOPIN' THROUGH. Produced and distributed by Sunset Prod. Released March 15, 1923. Star, Jack Hoxie. Director, Robert North Bradbury. Length, 4,190 feet. Synopsis: Western melodrama. Range rider befriends a family of homesteaders. Forces the villain to confess his guilt of a crime of which the man is accused. Then wins the man's sister, whom he at first believed was his wife. GENTLEMAN OF LEISURE, A. Produced by Famous Players-Lasky. Distributed by Paramount. Released July 15, 1923. Star, Jack Holt. Director, Wallace Worsley. Length, 5,095 feet. Synopsis: Melodrama with farcical trimmings which involve stolen jewels and the pursuit of riches by fortune hunters. Based on the play. Wealthy idler makes wager he can secure girl's photograph within specified time. Failing to get photo, he employs a crook. Is mistrusted as crook himself. Finally apprehends real crook and gets the girl. References: Reviewed issue July 28, 1923, page 420. First Run Showings: Pages 405, 407, July 28; 532, Aug. 4; 656-7, Aug. 11; 770, Aug. 18; 901, Aug. 25; 1314, Sept. 15, 1923. Advertising: One-page insert, Dec. 23, 1922. Exploitation: Page 1050, Sept. 1, 1923. GIRL OF THE GOLDEN WEST, THE. Produced by Edwin Carewe. Distributed by Associated First National Pictures. Released May, 1923. With Sylvia Breamer, J. Warren Kerrigan and Rosemary Theby. Director. Edwin Carewe. Length, 6,800 feet. Synopsis: Western melodrama of '49. Adaptation of Belasco's stage play. Girl saloonkeeper loves a mysterious stranger and refuses to entertain the advances of a gambling sheriff. It is learned that the stranger is a famous outlaw. The girl gambles with the sheriff for the man's life and wins. References: Reviewed issue June 2, 1923, page 2675. First Run Showings: Pages 2653-4, June 2; 2743-4, June 9; 2865-7, June 16; 2961, June 23; 3156-8, June 30; 406, July 28; 532, Aug. 4; 655-56. Aug. 11; 901-2, Aug. 25; 1313. Sept. 15, 1923. Advertising: Pages 1530, March 31; 1877, April 21; 2023-4, April 28; 2148, May 5; 2252, May 12; four-page insert, May 19; one-page insert also page 2500, May 26; 2732, June 9; 3123, June 30; 1290. Sept. 15; 1404, Sept. 22, 1923. Lobby Displays: Page 1319, Sept. 15. 1923. Prologues: Pages 3160, June 30; 70, July 7; 1049, Sept. 1; 1200, Sept. 8, 1923. Exploitation: Pages 416, July 28; 538. Aug. 4; 1196, Sept. 8, 1923. Window Displays: Page 3164, June 30, 1923. Newspaper Displays: Pages 2959, June 23; 180c, July 14; 769, Aug. 18, 1923.