Motion picture news booking guide (Apr 1924)

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BOOKING GUIDE 31 — (7 — GAMBLING WIVES. Produced by Dell Henderson. Distributed by Arrow Film Corp. Released Feb. 10, 1924. Star, Marjorie Daw. Director, Ben Wilson. Length, 6,438 feet. Theme: Domestic drama dealing: with young couple striving to get ahead through saving. Husband, tiring of monotony, takes up gambling and loses savings. His wife, in endeavoring to save him, also becomes involved, but in the end the complications are unraveled and they return to their former ways. References: Advertising: Pages 27S, 282, Jan. 19; -512-3, Feb. 2; 762. 784, Feb. 16, 1924. GENTLE JULIA. Produced and distributed by Fox. Released, Dec. 23, 1923. With Harold Goodwin and Bessie Love. Director, Rowland V. Lee. Length, 5,837 feet. Theme: Romantic drama of love-struck girl who raises havoc with masculine hearts. Her youthful admirer believes himself victim of unrequited love, but his loyalty and affection win back heroine's affection. References: Reviewed issue Jan. 19, 1924, page 276. First run showings: Pages 58, Jan. 5; 501, Feb. 2; 1088, Mar. 8, 1924. Advertising: Three page insert, June 30; 149, July 14; 250, July 21; 354, 356, July 28; 470, Aug. 4; 612, 614, Aug. 11; 724, Aug. 18; 852, Aug. 25; 1012, Sept. 1; one page insert, Nov. 17, 1923. Newspaper Displays: Page 633, Feb. 9, 1924. GENTLEMAN UNAFRAID. Produced by Chas. R. Seeling. Distributed by Aywon Film Corp. Released, Nov. 1923. Star, George Larkin. Director, Chas. R. Seeling. Length, 4,700 feet. Theme: Melodrama specializing the exploits of a wealthy young chap who is singled out by a gang of smugglers to pay a huge sum or have his sweetheart kidnapped. He takes the money and meets the gang, an adventure which leads him into the den of a band of brigands being sought by naval authorities. The hero is successful, but only after numerous dangers have been braved. GEORGE WASHINGTON, JR. Produced and distributed by Warner Bros. Released, Feb. 2, 1924. Star, Wesley Barry. Director, Mai St. Clair. Length, 6 reels. Theme: Comedy setting forth the adventures of a youth who took George Washington as his model in life, but told just one fib to save his dad from political death. References: Reviewed issue Feb. 2, 1924, page 520. First run showings: Pages 968, Mar. 1; 1195, Mar. 15, 1924. Advertising: Pages 842, Aug. 25; 1266, Sept. 15; 1613, Oct. 6; 1715, Oct. 13; 1837, Oct. 20; 2180, Nov. 10; 2419, Nov. 24, 1923; 1283, Mar. 22, 1924. GIRL FROM THE WEST. Produced by Sam Warner. Distributed by Aywon Film Corp. Released, Sept. 1923. Star, Juanita Hansen. Director, Wallace MacDonald. Length, 5 reels. Theme: At an eastern college the girl meets a boy who loves her. But the girl thinks continually of a boy who lives out west. The easterner goes out west and shows his mettle, living down the reputation of tenderfoot and capturing the cattle rustlers as well. GOING UP. Produced by Douglas MacLean Prod. Distributed by Asso. Exhibitors. Released, Sept. 30, 1923. Star, Douglas MacLean. Director, Lloyd Ingraham. Lor.glh, 6,053 feet. Theme: Farce-comedy which treats of young author being forced to live up to what he wTites about — the subject being aviation. References: Reviewed issue Oct. 20, 1923, page 1906. First run showings: Pages 1764b-d, Oct. 13; 1882-3, Oct. 20; 1993, Oct. 27; 2120, Nov. 3; 2363, 2365, Nov. 17; 2462, Nov. 24; 2669, Dee. 8; 2782, Dec. 15; 2882, Dec. 22, 1923; 855, Feb. 23; 1086, Mar. 8, 1924. Advertising: Pages 1630, Apr. 7; 1853, Oct. 20; two page insert, Nov. 10, 1923; 1387, Mar. 29, 1924. Lobby Displays: Page 2887, Dec. 22, 1923; 509, 544, Feb. 2; 637, Feb. 9; 1438, Mar. 29, 1924. Prologues: Page 2563, Dec. 1, 1923. Exploitation: Pages 2792, Dec. 15; 2888, Dec. 22; 2993, Dec. 29, 1923; 399 Jan. 26; 509, Feb. 2; 865, Feb. 23; 1438, Mar. 29, 1924. Window Displays: Pages 2122, Nov. 3, 1923. Newspaper Displays: Page 156, Jan. 12, 1924.