Motion picture news booking guide (Apr 1924)

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34 MOTION PICTURE NEWS HAPPINESS. Produced and distributed by Metro Pictures. Released, Feb. 1924. Star, Laurette Taylor. Director, King Vidor. Length, 7,414 feet. Theme: Melodrama in which young Brooklyn errand girl and her young Irij.li lover light their way from poverty with the aid of idle rich benefactors' to a position <»t comparative affluence. References: Reviewed issue Mar. ;s, 1924, page 1102. First run showings: Pages 1310, Mar. 22; 1432, Mar. 29, 1924. Advertising: * wo page insert, Sept. 1, 1923. Exploitation: Page 1309, Mar. 22, 1924. HEART BANDIT, THE. Produced and distributed by Metro Picture*. Released, Jan. 1924. Star, Viola Dana. Director, Oscar Apfel. Length, 4,909 feet. Theme: Romantic melodrama dealing with the regeneration of a girl who enters the home of an old lady with the idea of robbing her. The girl gets the information and her pal, a boy also of the slums, is to do the robbery. The old woman, however, falls sick and the girl remains to nurse her and also to become convinced that the "straight road" is the only one for her and her future husband. References: First run showings: Page 633, Feb. 9; 1195, Mar. 15, 1924. Advertising: Three page insert, Feb. 9, 1924. Newspaper Displays: Page 736d, Feb. 16, 1924. HELD TO ANSWER. Produced and distributed by Metro Pictures. Released, Nov. 1923. Star, House Peters. Director, Harold Shaw. Length, 5,500 feet. Theme: Melodrama in which the Minister, to save the brother of his fiancee, refuses to reveal him as the thief of the jewels of a conniving actress and all but loses his church as a result. References: Reviewed issue Nov. 3, 1923, page 2141. First run showings: Pages 2559, Dec. 1; 28S1-2, Dec. 22; 2998, Dec. 29. 1923; 501, Feb. 2; 632, Feb. 9; 1431, Mar. 29, 1924. Advertising: One page Insert, July 28, 1923; 1 pg. Insert, Jan. 19, 1924. Exploitation: Page 400, Jan. 26, 1924. Newspaper Displays: Page 856, Feb. 23, 1924. HELL'S HOLE. Produced and distributed by Fox Film Corp. Released, Sept. 23, 1923. With Charles Jones, Maurice Flynn and Ruth Clifford. Director, Emmett J. Flynn. Length, 5,488 feet. Theme: Western melodrama detailing adventures of a pair of ne'er-do-wells — worked out via the dream situation which places them in all kinds of exploits — romance, prison, etc. References: Reviewed issue Aug. 11, 1923, page 671. First run showings: Pages 1429, Sept. 22; 1884, Oct. 20; 2244, Nov. 10; 2463, Nov. 24; 2559. Dec. 1; 2783. Dec. 15, 1923; 159, Jan. 12; 632. Feb. 9; 1087, Mar. 8, 1924. Advertising: Three page insert, June 30; 149, July 14; 250, July 21; 354, 356, July 28; 470, Aug. 4; 612-14, Aug. 11; 724, Aug. 18; 852, Aug. 25; 1012, Sept. 1; 1395, Sept. 22, 1923. Lobby Displays: Page 1323, Mar. 22, 1924. Newspaper Displays: Page 2668, Dec. 8. 1923. HERITAGE OF THE DESERT, THE. Produced by Famous Players-Lasky. Distributed by Paramount. Released, Jan. 27, 1924. With Bebe Daniels, Ernest Torrence, Noah Beery and Lloyd Hughes. Director, Irvln Wlllat. Length, 5,785 feet. Theme: A western melodrama deuling with the efforts of one of the early hHtlrrs to exist In spite of the evil workings of Mai Holderness, a desert plxu.be, who seeks to control the water rights of the surrounding country. References: Reviewed issue Jan. 26, 1924, page 391. First run showings: Pages 374, Jan. 26; 499, Feb. 2; 632-33, Feb. 9; 737-8, Feb. 16; 857. Feb. 23; 1087, Mar. 8; 1193, Mar. 15, 1924. Advertising: Page insert, Sept. 1; 2177, Nov. 10; 2720, Dec. 15; 2931, Dec. 29. 1923; 5, Jan. 5; 107. Jan. 12; 203, 206. Jan. 19; 550-1. Feb. 9; 791, Feb. 23; 1135, Mar. 15, 1924. HER REPUTATION. Produced by Thomas H. Ince. Distributed by Associated First National Pictures. Released, Sept. 1923. With May McAvoy. Director. John Griffith Wray. Length, 6.450 feet. Theme: Orals with the power of yellow Journalism to ruin characters tit Innocent persons. A Frisco sheet reporter digs up a story of a murder, suicide nnd wrecked romance and involve* a girl In the mess. References: Reviewed Issue Sept. 22. 1923. page 1446. First run showing: Pages 11HS. Sept S; 1 430. Sept. 22; 1534. Sept 29: