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BOOKING GUIDE
39
References: Reviewed issue Dec. 1, 1923, page 2593.
First run showings: Pages 374-5, Jan. 26; 632, Feb. 9; 856, Feb. 23; 1312, Mar. 22; 1433, Mar. 29, 1924.
Advertising: Pages 1717, Oct. 13; 2953. Dec. 29, 1923; 450, Feb. 2; 562-3, Feb. 9, 1924.
Exploitation: Page 977, Mar. 1, 1924.
Newspaper Displays: Page 972, Mar. 1, 1924.
There's a Young "Fortune in the F. B. O.
PICTURES
THAT YOU HAVEN'T PLAYED AS YET
Pick them out of this Guide, — take°your list to your nearest F. B..O. Exchange and supply yourself for a season of prosperity. Remarkable exploitation backs every picture.
FILM BOOKING OFFICES
OF AMERICA, Inc. 723 7th Avenue, N. Y. C.
JUST OFF BROADWAY. Produced and distributed by Fox. Released, Jan. 20, 1924. Star, John Gilbert. Director, Edward Mortimer. Length, 5,544 feet.
Theme: Crook melodrama built around detective posing as crook and capturing leader of international band of crooks.
References: Reviewed issue Feb. 9, 1924, page 657. First run showings: Page 1088, Mar. 8, 1924.
— K —
KENTUCKY DAYS. Produced and distributed by Fox Film Corp. Released, Dec. 2, 1923. Star, Dustin Farnum. Director, David Solomon. Length. 4,508 feet.
Theme: Romantic drama laid in Kentucky and the California gold fields, whither John Buckner journeys to obtain much needed money to sustain his family in their plantation home. His long absence is used by an admirer of Mrs. Buckner to persuade her John is dead. But he returns and there is a stormy adventure. In the end the wife and John are reconciled but only after many hardships on the return trip to the gold fields.
References: First run showings: Page 633, Feb. 9, 1924.
— L —
LADIES TO BOARD. Produced and distributed by Fox Film Corp. Released, Feb. 3, 1924. Star, Tom Mix. Director, Jack Blystone. Length, 6,112 feet.
Theme: Comedy drama carrying vein of heart interest when westerner comes East to inherit and old ladies' home. Has a romance and reunites a son to his mother.
References: Reviewed issue March 1, 1924, page 995.
First run showings: Pages 1195, Mar. 15; 1312, Mar. 22, 1924.
LADY OF QUALITY, A. Produced and distributed by Universal. Released, Jan. 14, 1924. Star, Virginia Valli with Milton Sills. Director, Hobart Henley. Length, 8 reels.
Theme: Romantic drama based upon tragedy that stalks girl who has been neglected by her father. Lacking his guidance, she is easy prey for scheming philanderer who she eventually kills.
References: Reviewed issue December 22, 1923, page 2899.
First Run Showings: Pages 2241, Nov. 10; 2365, Nov. 17; 2558, Dec. I;