Motion picture news booking guide (Apr 1924)

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BOOKING GUIDE 43 Theme: Melodrama revolving around pursuit of cattle rustlers by Texas Ranger — patterned after Northwest Mounted formula. Romance bids for favor. References: Reviewed issue Sept. 22, 1923, page 1449. First run showings: Pages 1040, Sept. 1; 1314, Sept. 15; 1534, Sept. 29; 1652, Oct. 6; 1884, Oct. 20; 2122, Nov. 3; 2783, Dec. 15, 1923; 500, Feb. 2; 632, Feb. 9; 857, Feb. 23, 1924. Advertising: Pages 472, Aug. 4; 616, Aug. 11; 1014, Sept. 1, 1923. LONE WAGON, THE. Produced and distributed by Sanford Prod. Released, Nov. 15, 1924. Star, Matty Mattison. Director, Frank S. Mattison. Length, 5,009 feet. Theme: Western melodrama of days of 1865, dealing with adventures of Southern family in going west. The hero, a Spaniard, is hired as guide. Daughter falls in love with him, but family interferes. He saves the party from various Indians attacks, and finally the lovers are united. LONG LIVE THE KING. Produced and distributed by Metro. Released, Dec. 1923. Star, Jackie Coogan. Director, Victor Schertzinger. Length, 8,289 feet. Theme: A romantic drama of court intrigue in a mythical kingdom which involve the crown prince in a series of amusing as well as thrilling adventures. References: Reviewed issue Nov. 10, 1923, page 2262. First Run Showings: P3ges 2162, Nov. 24; 2558-9, Dec. 1; 2667-9, Dec. 8; 2881-2, Dec. 22, 1923; 57-8, Jan. 5; 159, Jan. 12, 1924. Advertising: One page insert, July 28; 4 page insert, Nov. 10; 2780-1, 2783, Dec. 15; 4 page insert, Dec. 29, 1923. Lobby Displays: Pates 2886, Dec. 22, 1923; 1202c, Mar. 15; 1319, Mar. 22, 1924. Exploitation: Pages 2889, Dec. 22, 1923; 72, Jan. 5; 163, Jan. 12; 264, Jan. 19; 506, Feb. 2; 639, Feb. 9; 740, Feb. 16; 978, Mar. 1; 1092, Mar. 8; 1202d, Mar. 15; 1320, Mar. 22, 1924. Newspaper Displays: Pages 2782, Dec. 15; 2881, Dec. 22, 1923; 258, Jan. 19; 631, Feb. 9; 1327, Mar. 22; 1432, Mar. 29, 1924. Window Displays: Pages 638, Feb. 9; 979, Mar. 1, 1924. LOVE BANDIT, THE. Produced by Chas. E. Blaney Prod. Distributed by Vitagraph. Released, Dec. 1923. With Doris Kenyon, Victor Sutherland and Cecil Spooner. Director, Dell Henderson. Length, 6 reels. Theme: A melodrama of the lumber camps and New York in which the hero wins the beautiful heroine and makes the bad timber man bite the dust. References: Reviewed issue Dec. 15, 1923, page 2809. First run showings: Page 738, Feb. 16, 1924. LOVE LETTERS. Produced and distributed by Fox Film Corp. Released, Feb. 10, 1924. Star, Shirley Mason. Director, David Solomon. Length, 4,749 feet. Theme: Mystery melodrama revolving around the efforts of a wife and flnancee to recover letters written to a "man about town." His murder and the denuement at the finish furnish the thrills. References: Reviewed issue March 8, 1924, page 1103.