Motion picture news booking guide (Apr 1924)

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BOOKING GUIDE 45 LUCRETIA LOMBARD. Produced and distributed by Warner Bros. Released. Dec. 8, 1923. Star, Irene Rich. Director, J. Conway. Length, 6 reels. Theme: Melodrama in which the victim of a loveless marriage is at last freed and finds true love and happiness with a young district attorney who has been inveigled into an engagement and eventual marriage with another. References: Reviewed issue Dec. 8, 1923, page 2695. First run showings: Pages 2783. Dec. 15; 2883, Dec. 22; 2997-8, Dec. 29, 1923; 58, Jan. 5; 159, Jan. 12; 261-2, Jan. 19; 375, Jan. 26; 500-1, Feb. 2; 632, Feb. 9; 738, Feb. 16; 1195, Mar. 15, 1924. Advertising: One-page insert, July 28; 842, Aug. 25; 1266, Sept. 15; 1613, Oct. 6; 1715, Oct. 13; 1837, Oct. 20; 2180, Nov. 10; 2419, Nov. 24; 2518-9. Dec. 1; 2938-9, Dec. 29, 1923. Exploitation: Pages 398, Jan. 26, 1924. LULLABY, THE. Produced by Chester Bennett. Distributed by Firm Booking Offices. Released, Jan. 20, 1924. Star, Jane Novak. Director, Chester Bennett. Length, 6,951 feet. Theme: A straight drama dealing with lives of a young immigrant couple who are thrown into jail after the husband kills "the other man" when he finds him attempting to attack his bride. References: Reviewed issue Jan. 12, 1924, page 171. First run showings: Page 399, Feb. 2; 1311, Mar. 22, 1924. Advertising: Pages 1259, Sept. 15; 1485, Sept. 29; 1717, Oct. 13, 1923; 108-9, Jan. 12; 324-5, Jan. 26, 1924. Exploitation: Page 1320, Mar. 22, 1924. — M — MAIL MAN, THE. Produced by Emory Johnson. Distributed by Film Booking Offices. Released, Dec. 9, 1923. Star, Ralph Lewis. Director, Emory Johnson. Length, 7,160 feet. Theme: A melodrama dealing with how the postman lives and then puts ■him as well as his son into a story which sets forth the lengths to which these faithful Federal employes go to serve Uncle Sam. References: Reviewed issue November 24, 1923, page 2482. First run showings: Pages 2557, Dec. 1; 2667, Dec. 8; 2998, Dec. 29, 1923; 262, Jan 19; 376, Jan. 27; 500, Feb. 2, 1924. Advertising: Pages 1485, Sept. 29; 1717, Oct. 13; 1902-3, Oct. 20; 2758-9, Dec. 15, 1923; 939, Mar. 1; 1255, Mar. 22, 1924. Lobby Displays: Pages 1201, Mar. 15; 1317, Mar. 22, 1924. Exploitation: Pages 1197, Sept. 8; 2786-7, Dec. 15; 9071, Dec. 29, 1923; 398, Jan. 26; 502, 506, Feb. 2; 860, Feb. 23, 1924. MAN FROM BRODNET'S, THE. Produced and distributed by Vitagraph. Released, Dec. 1923. With J. Warren Kerrigan, Alice Calhoun, Wanda Hawley, .Miss DuPont, Pat O'Malley and Kathleen Key. Director, David Smith. Length, 7 reels. Theme: Melodrama romance of mythical kingdom formula — with dashing American forced to flee country. The flirtation which precipitated his flight culminates in a romance when princess visits island retreat. He rescue her. References: Reviewed issue Dec. S 1923, page 2C91.