Motion picture news booking guide (Apr 1924)

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BOOKING GUIDE 47 Theme:, Adventure of cowpuncher in running down band of rustlers, headed bv a mysterious leader, and romance with woman owner of ranch. References: Reviewed issue Nov. 24, 192 3, page 24 76 Advertising: One page insert, Oct. 27, 1923; 467, Feb. 2; 1155, Mar. 15, 1282, Mar. 22, 1924. MAYTIME. Produced by B. P. Schulberg. Distributed by Preferred Pictures. Released, December 11, 1923. Featuring Ethel Shannon and Harrison Ford. Director, Louis G'asnier. Length, 7,500 feet. Theme: Romance of New York in 1840 — with girl of Knickerbocker family in love with gardener. She is prevented from marrying him and compelled to wed scapegrace cousin. The gardener marries another — and the grandchildren of the sweethearts carry on the romance. References: Reviewed issue Dec. 8, 1923. page 2695. First run showings: Page 968, Mar. 1; 1087-8, Mar. 8; 1194-5, Mar. 15, 19 Advertising: Pages 2485, May 26; 2832. June 16; 1 pg. insert, July 7; 624 Aug. 11; 2 pg. insert, also 844, Aug. 25; 983, Sept 1; 2 pg. insert, Sept. 8 1862, Oct. 20; 1923; 2 pg. insert, Jan. 19; 460, Feb. 2; 587, Feb. 9, 1924. 'Exploitation: Pages 164, Jan. 12; 986, Mar. 1, 1924. Newspaper Displays: Page 971, Mar 1, 1924. MEANEST MAN IN THE WORLD, THE. Produced by Principal Pictures Corp. Distributed by Asso. First National. Released, October, 1923. With Bert Lytell. Blanche Sweet and Bryant Washburn. Director, Eddie Cline. Length, 5,600 feet. Theme: Comedy drama of a young lawyer who resolves to overcome his tender impulses by becoming the meanest man in the world — the type of man who would evict widows and orphans from their homes and foreclose mortgages. References: Reviewed issue Sept. 29. 1923, page 1553. First Run Showings: Pages 1S84, Oct. 20; 1992, Oct. 27; 2558, Dec. 1; 2781-2, Dec. 15; 2882, Dec. 22, 1923; 59, Jan. 5; 159, Jan. 12; 262, Jan. 19; 376. Jan. 26, 1924. Advertising: Pages 1S68, Oct. 20; 1966-7. Oct. 27, 1923; 71. Jan. 5, 1924. Newspaper Displays: Pages 2667, Dec. 8, 1923; 498, Feb. 2, 1924. MEN IN THE RAW. Produced and distributed by Universal. Released, Oct. 29, 1923 Star, Jack Hoxie. Director, George Marshall. Length, 5 reels. Theme: Western character sketch of cowboy who exploits his adventures by telling the biggest lies. One of his listeners is a ranger who arrests him for a crime of which he is innocent. He gets out of his scrape. References Reviewed issue Nov. 10, 1923, page 2256. First Run Showings: Pages 2241, Nov. 10; 2669, Dec. 8, 1923. MERRY GO ROUND. Produced and distributed by Universal. Released. Sept. 3, 1923. Featuring Mary Philbin and Norman Kerry. Director, Rupert Julian. Length, 10 reels. Theme: Treats of romance and adventure in Yienna before the war — with the central characters a young lieutenant and an organ-grinder at a merry-go-round. The former is engaged to marry a member of the nobility, but he carries on a clandestine affair with the organ-grinder who is also loved by a helpless cripple. She is cruelly treated by her employer who is eventually killed by an orang-outang. The royal wedding occurs, the officer goes to war but returns to take the organ-grinder in marriage after the death of his wife. References: Reviewed issue July 14, 1923, page 194. First Run Showings: Pages 180b, July 14; 280, July 21; 405-6, July 28; 532, Aug. 4; 655, Aug. 11; 769, Aug. 18; 1040, Sept. 1; 1190, Sept. 8; 1314. Sept. 15; 1429-30, Sept. 22; 1535, Sept. 29; 1651-3, Oct. 6; 1764b, 1764c, Oct. 13; 1883, Oct. 20; 1994, Oct. 27; 2120, 2122, Nov. 3; 2241-2, Nov. 10; 2364, Nov. 17; 2463, Nov. 24; 2558, Dec. 1; 2882, Dec. 22. 1923. Advertising: Pages 3199, June 17; 378, July 22; 2241, Nov. 4, 1922; 138. Jan 13; 388, Jan. 27; 639. Feb. 10; 874, Feb. 24; 1231, Mar. 17; 1623, Apr. 7; 1 pg insert, May 19; 2716, June 9; 3015, 3020, June 30; 11, 12, July 7; 135-7 July 14; 232-5, July 21; 494, Aug. 4; 597, 600, Aug. 11; 824-5, Aug. 25; 984 Sept 1; 1255, Sept. 15; 1374, Sept. 22; 1492, Sept. 29; 1592-3, Oct.' 6; 1708, Oct. 13; 1942, Oct. 27; 2178, Nov. 3; 2298. Nov. 17; 2520, Dec. 1, 1923; 21Lobbayn'Displa1ys:4' Pages 1539, Sept. 29; 1890, Oct. 20; 2128, Nov. 3, 1923; ^Exploitation: Pages 1044, Sept. 1; 1322, Sept. 15; 1435, Sept. 22; 1657, Oct' 6: 2124, Nov. 3; 2370, Nov. 17; 2674, Dec. 8; 2790, Dec. 15; 2888. Dec. 22; 2995, Dec. 29, 1923; 506, Feb. 2, 1924.