Motion picture news booking guide (Apr 1924)

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58 MOTION PICTURE NEWS Theme: Domestic drama. Restless and luxury-loving girl marries. Husband is devoted to business and they drift apart. She takes up with fast crowd and a divorce finally results. Her father, a promoter, becomes bankrupt, further complicating affairs. Her former husband finally kidnaps her. Both nearly lose lives, and in saving him she awakens to true love. References: Advertising: Pages 828, Aug. 25; 990, Sept. 1; 2099, Nov. 3; 2335, Nov. 17; 2420, Nov. 24; 2585, Dec. 1, 1923; 702, 711, Feb. 869, Feb. 23; 983. Mar. 1; 1036, Mar. 8; 1325, Mar. 22, 1924. HI CHARD THE LION-HEARTED. Produced by Associated Authors Inc. Distrfbuted by Allied Producers and Distributors. Released, Oct. 15, 1923. Star, Wallace Beery. Director, Chet Witney. Length, 7,298 feet. Theme: Romantic drama of period of King Richard, the Lion-Hearted — who takes his court and his soldiers to the Holy Land during the Third Crusade and destroys the Saracens, thus bringing Christianity to the country. References: Reviewed issue Nov. 3, 1923, page 2142. First run showings: Pages 2120, Nov. 3; 2240, Nov. 10; 2364, Nov. 17; 2558. Dec. 1; 2668, Dec: 8, 1923; 857, Feb. 23; 968, Mar. 1; 1086, Mar. 8; 1195, Mar. 15, 1924. Advertising: Pages 1735, Oct. 13; 1851, Oct. 20; 1963, Oct. 27; 2079. Nov. 3; 2199, Nov. 10; 2219, Nov. 17, 1923. Prologues: Pages 2371, Nov. 17; 2S00, Dec. 15, 1923. Exploitation: Pages 2004, Oct. 27; 2377, Nov. 17. 1923. ' Newspaper Displays: Pages 1992, Oct. 27, 1923; 376, Jan. 26, 1924. RIDE FOR YOUR LIFE. Produced and distributed by Universal Pictures Corp. Released, Feb. 25, 1924. Star, Hoot Gibson. Director, Edward Sedgwick. Length, 6 reels. Theme: Western melodrama based upon indolent rancher winning respect of girl by assuming disguise of bandit who has thrilled her with his courage. He rescues her from danger — and is instrumental in cleaning up community. References: Reviewed issue March 1, 1924, page 993. First run showings: Pages 1087-88, Mar. 8; 1311-2, Mar. 22, 1924. Advertising: Pages 558, Feb. 9; 1371. Mar. 29, 1924. RIDERS AT NIGHT. Produced by Chas. R. Seeling. Distributed by Aywon Film Corp. Released, Oct. 1923. Star, Big Boy Williams. Director, Chas. R. Seeling. Length, 4,800 feet. Theme: Western melodrama in which a gang of bad men terroize the country. Their revenge is directed against the daughter of a rancher who defies the leader. The attempt to abduct the girl is foiled by Jim Bart, noble and courageous son of the plains. KOSITA. Produced by Mary Pickford Co. Distributed by United Artists Corp. Released, Sept. 3, 1925. Star, Mary Pickford. Director, Ernst Lubitsch. Length, 8,800 feet. Theme: A Spanish romance, in which a girl of the lower classes, the idol of tbe Seville mob, is sought by the King, and how she repulses him, and remains steadfast to her sweetheart, who is finally saved from execution. References: Reviewed issue Sept. 15, 1923, page 1333. First run showings: Pages 1312, Sept. 15; 1883, Oct. 20; 2240, Nov. 10; 2364, Nov. 17; 2557. 2559. Dec. 1; 2667. Dec. 8; 2882. Dec. 22. 1923; 58. Jan. 5; 156, 159, Jan. 12; 262, Jan. 19; 501. Feb. 2; 632, Feb. 9; 968-9, Mar. lj 1087-8, Mar. 8, 1924. Avertising: Pages 2197, Nov. 10; 2217, Nov. 17; 2422, Nov. 24; 2514, Dec. 1; 2630, Dec. 8; 2722, Dec. 15; 2840, Dec. 22; 2942, Dec. 29, 1923. Lobby Displays: Pages 742. Feb. 16, 1924. Prologues: Pages 2676, Doc. 8, 1923; 399. Jan. 26; 1924. Exploitation: Pages 508, Fob. 2; 638, Feb. 9; 1323, Mar. 22. 1924. Newspaper Displays: Pages 2670, Dec. 8; 2880, Dec. 22, 1923; 736. Feb. 16; 1088, Mar. 8; 1310, Mar. 22, 1924. KOl'GED LIPS. Produced and distributed by Metro. Released, Sept. 1923. Star, Viola Dana. Director, Harold Shaw. Length, 5,150 feet. Theme: Chorus girl's efforts to maintain a "front" and please wealthy suitor, leading to misunderstanding of her character. References: Reviewed issue Sept. 8, 1923, page 1218. First run showings: Pages 1040, Sept. 1; 1189, Sept. 8; 1430, Sept. 22; 1764c, Oct. 13; 1884, Oct. 20; 2241. Nov. 10; 2364. Nov. 17. 1923; 374. Jan. 26; 856, Feb. 23, 1924. Advertising: One page Insert. July 2S; one page Insert. Oct. 6; one page Insert, Oct. 20. 1923; Insert. Feb. 9, 1924. Exploitation: Pages 1658. Oct. 6; 2125, Nov. 3. 1923. Newspaper Displays: Pages 1 533. 1535, Sept. 29. 1923 Window Displays: Pages 2466, Nov. 24; 2566, Dec 1, 1923.