Motion picture news booking guide (Apr 1924)

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BOOKING GUIDE 69 Advertising: One-page insert. June 2; pages 3032, June 30; 229, July 21; 835, July 28; 465, Aug. 4; 593, Aug. 11; 707, Aug. 18; one-page insert, Sept. 1; 1253, Sept. 15; 1706, Oct. 13; 1923; 793, Feb. 23, 1924. Lobby Displays: Pages 1893, Oct. 20; 200, Oct. 27, 1923. Exploitation: Pages 1889, 1892, Oct. 20; 2001, Oct. 27; 2788, 2799. Dec. 15, 1928. Newspaper Displays: Pages 1648, Oct. 6, 1923. TO THE LADIES. Produced by Famous Players-Lasky. Distributed by Paramount. Released, Dec. 9, 1923. With Edward Horton, Theodore Roberts, Helen Jerome, Eddy and Louise Dresser. Director. James Cruze. Length, 6,268 feet. Theme: Comedy-drama revolving around idea that the wives of husbands furnish most of the initiative to make them successful. Wage slave in factory memorizes prepared speech which is used by another. His wife jumps to the rescue and wins him a promotion. References: Reviewed issue Dec. 8, 1923, page 2692. First run showings: Pages 2667, Dec. 8; 2883, Dec. 22; 2999, Dec. 29, 1923; 58-9, Jan. 5; 159-160, Jan. 12; 261-2, Jan. 19; 500-1, Feb. 2, 1924. Advertising: Pages 2176, Nov. 10; 2617-8, Dec. 8; 2719, Dec. 15; 2931-2, Dec. 29, 1923; 5, Jan. 5; 107, Jan. 12, 1924. Exploitation: Page 162, Jan. 12, 1924. TROUBLE TRAIL. Produced by Wild West Prod. Distributed by Arrow Film Corp. Released, Jan. 15, 1924. Starring Neva Gerber and Richard Hatton. Director, George Holt. Length, 4,676 feet. Theme: Western melodrama. Eastern society girl visits uncle's ranch in Wyoming. When she trifles with affections of ranch partner, he resolves to teach her a lesson. In kidnapping her, he inadvertently plays into hands of a bandit gang. After many difficulties they effect their escape, and find love. TWENTY-ONE. Produced by Inspiration Pictures Distributed by Asso. First National. Released, Dec. 1923. Star, Richard Barthelmess. Director, John S. Robertson. Length, 6,620 feet. Theme: Drama of adolescent youth who is neglected by his father and mother. Develops, romance with country girl and her parents place wrong conclusion on their companionship. He is ejected from home, but marries girl. References: Reviewed issue Dec. 1, 1923, page 2594. First run showings: Pages 58, Jan. 5; 159-60, Jan. 12; 375, Jan. 26; 499, 501, Feb. 2; 633, Feb. 9; 736d, 737, Feb. 16; 856, Feb. 23; 967, Mar. 1; 1087. Mar. 8; 1310, 1312, Mar. 22, 1924 Advertising: Page 2973, Dec 29, 1923. Lobby Displays: Page 1309, Mar. 22, 1924. Newspaper Displays: Pages 375-6, Jan. 26; 1089, Mar. 8, 1924. TWO FISTED TENDERFOOT, A. Produced and distributed by Independent pictures Corp. Released, Feb. 1924. Star, Franklyn Farnum. Director, J. P. McGowan. Length, 5,000 feet. Theme: Western melodrama, dealing with rival packing plants. Crooked head of one attempts to prevent large shipment of cattle reaching other firm. Son of other firm, a waster, is ousted from home and goes west. Here he saves his father's interests and outwits enemies. ā€” uā€” UNDER THE RED ROBE. Produced by Cosmopolitan. Distributed by Goldwyn-Cosmopolitan. Released, Jan. 13, 1924. With Robert Mantell, Alma Rubens, John Chas. Thomas. Director, Alan Crosland. Length, 9,062 feet. Theme: Costume drama woven around court intrigue during reign of Louis XHI of France, though the real ruler is Cardinal Richelieu. Latter dispatches secret envoy to capture rebel and loses his power for a day. References: Reviewed issue Nov. 24, 1923, page 2484. First run showings: Pages 2461, Nov. 24, 1923; 58, Jan. 5; 374, Jan 26; 501, Feb 2; 632. Feb 9; 1432, Mar. 29, 1924. Advertising: One-page insert, Aug. 4; 570, Feb. 9, 799, Feb. 23, 1924. Exploitation: Pages 268, Jan. 19; 509, Feb. 2; 1202g, Mar. 15, 1924. Newspaper Displays: Page 738, Feb. 16; 968, Mar. 1; 1311, Mar. 22, 1924. Window Displays: Pages 268, Jan. 19; 738, Feb. 16, 1439, Mar. 29, 1924. UNINVITED GUEST, THE. Produced by Submarine Film Corp. J. E. Williamson. Distributed by Metro. Released, Feb. 1924. With Maurice Flynn, Jean Tolley and Mary MacLaren. Director, Ralph Ince. Length, 6,145 feet! Theme. Melodrama laid in tropical setting, centering about a castaway heiress, her attempt to regain her own identity, and the reformation of a ne'er-do-well sponge diver.