Motion picture news booking guide (Apr 1924)

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70 MOTION PICTURE NEWS References: Reviewed Issue Mar. 1, 1924, page 992. First run showings: Page 1432, Mar. 29, 1924. Advertising: One-page Insert, July 28, 1923. UNKNOWN PURPLE, THE. Produced by Carlos Prod. Distributed by Truart Film Corp. Released, Oct. 1923. With Henry B. Walthall and Alice Lake. Director, Roland West. Length, 7,800 feet. Theme: Mystery melodrama dealing with the effort of a chemist to avenge himself of a faithless wife who has betrayed him. In accomplishing his purpose he uses a purple light which makes him Invisible. References: Reviewed Issue Dec. 22, 1923, page 2901. First run showings: Pages 2558, Dec. 1; 2667, Dec. 8; 2780, Dec. 15, 1923; 375, Jan. 26; 499. Feb. 2; 662, Feb. 9, 1924. Advertising: Three page insert, Sept. 8; 2220, Nov. 17; 2587, Dec. 1; 2612, Dec. 8; 2954, Dec. 29, 1923; 2 pg. Insert, Jan. 19, 1924. UNSEEING EYES. Produced by Cosmopolitan Prod. Distributed by Goodwyn-Cosmopolitan. Released, Nov. 18, 1923. Featuring Lionel Barrymore, Seena Owen and Louis Wolheim. Director, E. H. Griffith. Length, 8,150 fee:. Theme. Melodrama of Canadian Northwest revolving around the rescue of an Eastern youth by his sister and her friend. The youth is in the clutches of vicious brute— the latter kidnapping the girl who Is eventually rescued by her friend. References: Reviewed issue Nov. 3, 1923, page 2143. First run showings: Pages 2120, Nov. 3; 2363, Nov. 17; 2557, Dec. 1: 2882-3. Dec. 22, 1923; 633, Feb 9; 737, Feb. 16; 969, Mar. I; 1311, Mar. 22, 1924. Advertising: One-page insert, Aug. 4; Dec. 29, 1923; 798, Feb. 23, 1924. Lobby Displays: Page 981, Mar. 1, 1924 Exploitation: Page 741. Feb 16, 1924. Newspaper Displays: Page 1194, Mar. 15, 1924. UNTAMEABLE, THE. Produced and distributed by Universal. Released. Sept. 10, 1923. Star, Gladys Walton. Director, Herbert Blache. Length. 5 reels. Theme. Story of dual personality, with heroine under domination of unscrupulous doctor, from whom she is rescued by hero. References: Reviewed issue Sept. 8, 1923, page 1213. First run showings: Pages 1040, Sept. 1; 1430, Sept. 22, 1923. Advertising: Page 1593, Oct. 6, 1923. — V — VENUS OF THE SOUTH SEAS. Distributed by Lee-Bradford Corp. Released. Feb. 1924. Star, Annette Kellerman. Director, Jas. R. Sullivan. Length, 6 reels. Theme: Story of South Sea adventure. Girl raised on lonely isle meets and falls in love with wealthy young man. He goes away, but decides to return. When her father, a pearl diver, dies, she sets out for civilisation, but meets with obstacles, which the return of her lover solves. References: Advertising: Page 2582, Dec. 1, 1923. VIRGINIAN OUTCAST, THE. Produced by Robert Horner Prod. Distributed by Aywon Film Corp. Released, Feb. 1924. Featuring Jack Perrln and Marjorle Daw. Director, Robert Horner. Length, 4,600 feet. Theme: Melodrama of the Tennessee hills. A stranger, unwelcome in the small town, is "framed" as a counterfeiter because he finds favor witli the best looking girl in the village. Several attempts to kill him are frustrated and finally the stranger triumphs by proving his own innocence and exposing the crook, the bully of the town. VIRGINIAN, THE. Produced by B P. Schulberg. Distributed by Preferred Pictures. Released, Sept. 80, 1923. Featuring Kenneth Harlan and Florence Vidor. Director, Tom Forman. Length, 8.010 feet. Theme: Western melodrama featuring cowboy from Virginia who wins ' girl's heart against her will, and disillusions her by leading a posee and exterminating cattle rustlers. She recues him and love conquers. References: Reviewed Issue Nov. 24. 1923. page 2483. First run showings: Pa^os 2242. Nov. 10; 2364. Nov. 17; 2558. Dec. I; 2668. Dec. 8; 2880. 2882. Dec. 22; 2997-8, Dec. 29; 1923; 57. Jan. 5; 160. Jnn. 12; 263. Jan. 19; 968. Mar. 1; 1086-7. Mar. 8; 1312. Mar. 22. 1924. Advertising: Pages 2455. May 26; 2832, Juno 16; one-page insert. July 7; 624. Ai g. 11; 844, also two-page Insert. Aug. 25; 983. Sept. 1; two-page Insert, Sspt. 8; two-page Insert, also page 1148, Sept. 15; 1862, Oct. 20; 1968. Oct.