Motion picture news booking guide (Apr 1924)

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72 MOTION PICTURE NEWS Theme: Western melodrama, dealing: with the feud between the cattle men and sheep men. Son of cattle ranch owner disguises himslf as rajich hand to investigate. He falls in love with daughter of leading: sheep man. Sharp fights occur, and they become involved with an outlaw gang, at great peril to every one. In the end, however, hero rights matter and the feud is patched up by the marriage. WEST OF THE WATER TOWER. Produced by Famous Players-Lasky. Distributed by Paramount. Released, Jan. 6, 1924. Star, Glenn Hunter, with Ernest Torrence, May McAvoy, Geo. Fawcett and Zasu Pitts. Director, Rolin Sturgeon. Length, 7,432 feet. Theme. Character study involving a romance in which a young couple, believing themselves married, discover that the ceremony was a hoax. They are ostracized. The youth remains in the town and is finally accepted by the natives. They are vindicated. References: Reviewed issue Jan. 12, 1924, page 171. First run showings: Pages 2997, Dec. 29, 1923; 156, Jan. 12; 261-2, Jan. 19; 500-1. Feb. 2; 631, Feb. 9; 738, Feb. 16; 855, 857, Feb. 23; 1086, Mar. 8; 1195, Mar. 15; 1312, Mar. 22, 1924 Advertising: Pages 705, Aug 18; insert, Sept. 1; 2177, Nov. 10; 2617-8, Dec. 8; 2720, Dec. 15; 2931, 2933, Dec. 29, 1923; 5, Jan. 5; 105, 107, Jan. 12; 1135, Mar. 15, 1924. Lobby Displays: Page 1438, Mar. 29, 1924. Exploitation: Page 1326, Mar. 22", 1924. WHAT LOVE WILL DO. Produced and distributed by Sunset Productions. Released, Oct. 1, 1923. Star, Kenneth McDonald. Director, Robert North Bradbury. Length, 4,898 feet. Theme: Comedy drama. Hoodooed Dale Pemberton, reporter, fails on many jobs and locates on farm with Gregory family. Amos Gregory is aocused of murdering three scheming bankers who have disappeared. Dale clears up the mystery after many thrilling experiences and marries Gregory's daughter. References: Advertising: Page 2946, Dec. 29, 1923. WHAT THREE MEN WANTED. Produced and distributed by Independent Pictures Corp. Released, Feb. 1924. Star, Miss DuPont. Director, Paul Burns. Length, 5,200 feet. Theme: Mystery melodrama, dealing with extravagant young girl whose attorney warns her that her money is running low. She depends on arrival of uncle from England. Several bogus "uncles" appear, and there is general confusion until the arrival of the real uncle, with explanations all around. A love story is interwoven. WHEN A MAN'S A MAN. Produced by Principal Pictures. Distributed by Asso. First National. Released, Feb. 1924. With Marguerite de la Motte, John Bowers, Geo. Hackathorne, Forrest Robinson, Robt. Frazier. Director, Edw. F. Cline. Length, 6,910 feet. Theme: Western melodrama revolving around the making over a wealthy idler — who journeys West and becomes a cowboy to prove himself worthy. References: Reviewed issue Feb. 16, 1924, page 758. First run showings: Page 736d, Feb. 16; 855, Feb. 23; 968, Mar. 1; 1086, Mar. 8, 1924. Advertising: Pages 31, Jan. 5; 238-9, Jan. 19; 355, Jan. 26; 472-3, Feb. 2; 605-6, Feb. 9; 714-14. Feb. 16; 832-33, Feb. 23; 946-7, Mar. 1; 1064-5, Mar. 8; 1404-5, Mar. 29, 1024. Lobby Displays: Page 984. Mar 1; 1439. Mar. 29, 1924. Exploitation. Page 864, 868, Feb. 23; 1324, 1326. Mar. 22; 1439, Mar. 29, 1924. WHEN ODDS ARE EVEN. Produced and distributed by Fox Film Corp. Released, Nov. 25, 1923. Star William Russell. Director. James Flood. Length, 4,284 feet. Theme: Melodrama involving mining interests — with one company dispatching secretary to South Seas to obtain option on black opal mine, while rivals are concerned in preventing him if possible. He is successful after hazardous adventures. References: Reviewed issue Dee. 1, 19 23. page 2589. First run showings: Page 737, Feb. 16; 1194. Mar. 15, 1924. WHERE IS THE WEST? Produced and distributed by Universal. Released. S< pt. 17, 1923. Star. Jack Hoxi.v Director, George E. Marshall. length. I reels. Theme: Melodrama of vicious ranch foreman who would introduce young raiHtern workman into the rough and ready customs and manners of the West in order to frighten him away and thus claim the property for himself.