Motion picture news booking guide (Oct 1924)

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October 25, 1924 BOOKING GUIDE SECTION 29 over the lack of warmth in his home and community. Has conflict with relatives — and is forced to work for girl or suffer prison confinement. Romance triumphs. References: Reviewed issue March 15, 1924, page 1210. First run showings: Pages 1193, Mar. 15; 1310, Mar. 22; 1432-33, Mar. 23; 1756, Apr. 19; 1892-3, Apr. 26; 2000, May 3; 2109, May 10; 2608, May 31; 2758, June 7, 1924 Advertising: Pages 307, Jan. 26; 551, Feb. 9; 794, Feb. 23; 915, Mar. 1; 1034-5, Mar. 8; 1251, Mar. 29, 1924. Exploitation: Pages 2232, May 10; 2986, June 21; 82, July 5; 1031, Aug 23; 1239, Sept 6, 1924. Newspaper Displays: Page 1892, Apr. 26, 1924. "Window Displays: Page 2760, June 7, 1924. IN FAST COMPANY. Produced by Carlos Prod. Distributed by Truart Film Corp. Released, July 15, 1924. With Richard Talmadge and Mildred Harris Director, James Home. Length, 6,000 feet. Theme: Romantic melodrama featuring scapegrace son of wealthy parent who gives him a $100 bill and tells him not to come back until he has made good. References: Reviewed issue May 24, 1924, page 2513. IN HIGH GEAR. Produced and distributed by Sunset Productions. Released, July 1, 1924. Star, Kenneth McDonald. Director, Robert N. Bradbury. Length, 4,734 feet. Theme: Comedy-drama. Jack Holloway and Alice Cromwell each wealths and bored with the sham of the exclusive Mirimar resort assume disguises as poor people, eventually meet and fall in love. Alice is kidnapped and thrown into Chinatown den where Jack rescues her after a series of thrilling fights. Real identities are revealed and a happy marriage follows. IT IS THE LAW. Produced and distributed by Fox Film Corp. Released, August 31, 1924. Special Cast. Director, J. Gordon Edwards. Length, 6,895 feet. Theme: Mystery melodrama based upon unsuccessful suitor carrying out diabolical plot of vengeance upon his best friend who wins the glri. References: Reviewed issue Sept. 13, 1924, page 1416. First run showings: Page 1148h, Aug. 30. 1924. Advertising: Two page insert, Aug. 2; 871, Aug. 16; insert, Aug. 23; insert, Sept. 6; insert, Sept. 20, 1924. — K — KING OF WILD HOKSKS, THE. Produced by Hal Roach. Distributed by Pathe. Released, April 13, 1924. Featuring Rex (horse). Director, Fred Jackman. Length, 5 reels. Theme: A western drama in which a wild horse has the principal role.> Idea one of service and sacrifice between horse and man. References: Reviewed issue March 29, 1924, page 1446. First run showings: Pages 2329, May 17; 2758, June 7; 2870-2, June 14; 2967, 2969, June 21; 3073-4, June 28; 73-5, July 5; 192, July 12; 736, Aug. 9, 1924. Advertising: Two page insert, Apr. 5; 1 pg. insert, Apr. 26; 1 pg. insert. May 10; 1 pg. insert, May 31; 1 pg. insert, June 14; 2978-9, June 21; 1 pg. insert, Sept. 20, 1924. Lobby Displays: Pages 2593-4, May 31; 1240, Sept. 6, 1924. Newspaper Displays: Pages 2969, June 21; 192, July 12, 1924. — L — LASH OF THE WHIP, THE. Produced by Ben Wilson. Distributed by Arrow Film Corp. Released, August 1, 1924. Star. Ashton Dearholt. Director, Francis Ford. Length, 4,820 feet. Theme: Melodrama dealing with the efforts of a rival company to prevent a railroad to build a line through a city in the valley. The map of the proposed route becomes the storm-center in which a young woman and a man engaged by the railroad are harrassed by "Hurricane" Smith and his gang. They are repeatedly rescued by Pinto Pete, who is adept with a whip. Thrilling fights occur, with Pinto and the railroad people eventually successful. A love romance is also happily concluded. LAST MAN, THE. Produced by H. & B. Film Co. Distributed by Madoc Sales Company. Released, March 1924. Star, Bill Patton. Director, Frederick Reel, Jr. Length, 5 reels. Theme: Western melodrama concerning the adventures of a ysung easterner, Michael Halerin, who arrives in a small town where lawlessness