Motion picture news booking guide (Oct 1924)

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October 25, 1924 BOOKING GUIDE SECTION 33 to health the son of tlie divorcee and thereby reconciling the parted couple. The girl realizes her mistake and weds Doctor Tom. References: Reviewed issue Oct. 4, 1924, page 1747. Advertising: One pg. insert, July 28; 842, Aug. 25; 1266, Sept. 15; 1613, Oct. 6; 1715, Oct. 13; 1837, Oct. 20; 2180, Nov. 10, 1923; 2398, May 17, 1924. LOVE, LIFE AND LAUGHTER. Produced by Gaumont Co. Distributed by Lee-Bradford Corp. Released, August 1, 1924. Star, Betty Balfour. Director, George Pearson. Length, 6,000 feet. LURE OF THE YUKON. Produced by Norman Dawn Alaskan Co. Distributed by Lee-Bradford Corp. Released, Aug. 1, 1924. Star, Eva Novak. Director, Norman Dawn. Length, 5,170 feet. Theme: Melodramatic romance of the North based upon pursuit of villain to win, heroine and the final goal to happiness reached when the villain is balked by hero who wins girl after many thrilling incidents. References: Reviewed issue August 16, 1924, pg. 924. First run showings: Page 1036, Aug. 23, 1924. Advertising: Page 2355, May 17, 1924. — M — MADEMOISELLE MIDNIGHT. Produced by Tiffany Productions. Distributed by Metro-Goldwyn. Released, Apr. 14, 1924. Star, Mae Murray. Director, Robert Z. Leonard. Length, 6,778 feet. Theme: Romantic melodrama based upon the love of spirited Mexican girl for American who rescues her from outlaw who had gained her uncle's consent to marry her. References: Reviewed issue May 17, 1924, page 2369. First run showings: Pages 1891-2, Apr. 26; 2328, May 17; 2443-44, May 24; 2609, May 31; 2757, June 7; 3074, June 28; 192, 194, July 12; 452, July 26; 1615, Sept. 27, 1924. Advertising: One pg. insert, July 28, 1923; 4 pg insert, May 10; insert, June 7; insert, June 21; 1 pg. insert, July 5, 1924. Lobby Displays: Pages 2980, June 21; 1151, Aug. 30, 1924. Exploitation: Page 2880, June 14, 1924. Newspaper Displays: Pages 2328, May 17; 2972, June 21; 191, July 12, 1924. MANHANDLED. Produced by Famous Players-Lasky Corp. Distributed by Paramount. Released, August 3, 1924. Star, Gloria Swanson. Director, Allan Dwan. Length, 6,998 feet. Theme: A "modern" society drama in which a department store girl funis that women pay the price for "overhandling" even as store goods. References: Reviewed issue June 21, 1924, page 2996. First run showings: Pages 2758, June 7; 2870, June 14; 2969, June 21; 3073..