Motion picture news booking guide (Oct 1924)

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October 25, 1924 BOOKING GUIDE SECTION 39 Exploitation: Pages 747, Aug. 9; 906-7, Aug. 16; 1033, Aug. 23; 1151-2, 1157, Aug. 30; 1377, 1387, Sept. 13, 1924. Newspaper Displays: Page 75, July 5, 1924. Window Display: Page 1622, Sept. 27, 1924. PETER THE GREAT. Produced by Famous Players-Lasky. Distributed by Paramount. Released, April 6, 1924. With Emil Jannings. Director, Dimitri Buchowetzki. Length, 6,042 feet. Theme: Records the historical highlights during the reign of Peter the Great — his unhappy marriage with the czarina, Eudoxia, and his infatuation with the peasant, Catherine, who later became his wife, and his adventures in the army and navy. Rescues Russia from bondage but dies of a broken heart when the Russians show their ingratitude. References: Reviewed issue July 7, 1923, page 93. First run showings: Pages 63, July 7, 1923; 3073, June 28; 1924. Advertising: Pages 795, Feb. 23, 1924. Exploitation: Pages 906, Aug. 16. 1924. PHANTOM HORSEMAN, THE. Produced and distributed by Universal Pictures. Released, March 3, 1924. Star, Jack Hoxie. Director, Robert North Bradbury. Length, 5 reels. Theme: Western melodrama based upon determination of sheriff to capture mysterious night rider. Learns that outlaw is sweetheart's brother and assumes his guilt. Sacrifice is in vain when culprit confesses. References: Reviewed issue March 15, 1924, page 1207. First run showings: Pages 1311, Mar. 22; 1650, Apr. 12, 1924. PLUNDERER, THE. Produced and distributed by Fox Film Corp. Released, March 30, 1924. Featuring Frank Mayo and Evelyn Brent. Director, George Archainbaud. Length, 5,812 feet. Theme: Melodrama of western mining camp — with honest foreman triumphing over crooked miner whose daughter has fallen in love with youthful owner of adjoining mine. References: Reviewed issue April 5, 1924, page 1551. First run showings: Pages 74, July 5; 1515, Sept. 20, 1924. Advertising: Three page insert, June 30; 149, July 14; 250 July 21; 354, 356, July 28; 470, Aug. 4; 612, 614, Aug. 11; 724, Aug. 18; 852, Aug. 25; 1012, Sept 1, 1923. POISON. Produced by Wm. Steiner. Distributed by New-Cal Film Corp. Released, August 1, 1924. Star, Charles Hutchison. Length, 5 reels. POT LI CK PARDS. Produced by Wm. Steiner. Distributed by New-Cal Film Co. Released, August 15, 1924. Star, Pete Morrison. Length, 5 reels. — R — RACING LUCK. Produced by Grand-Asher. Distributed by Associated Exhibitors, Inc. Released. May 11. 1924. Star, Monty Banks. Director, Herman C. Raymaker. Length, 5,516 feet. Theme: Comedy dealing with rise to fame of a young Italian who is