Motion picture news booking guide (Oct 1924)

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88 MOTION PICTURE NEWS Vol. XXX, No. 17 : : : "THE CHECK-UP" : : : " The Check -Up " is a presentation in the briefest and most convenient form of reports received from exhibitors in every part of the country on current features, which makes it possible for the exhibitor to see what the picture has done for other theatre managers. The first column following: the name of the feature represents the number of managers that have reported the picture as " Poor." The second column gives the number who considered it " Fair "; the third, the number who considered it "Good"; and the fourth column, those who considered it "Big." The fifth column is a, percentage figure giving the average rating on that feature, obtained by the following method : A report of " Poor " is rated at 20% ; one of "Fair," 40%; "Good," 70%; and "Big," 100%* The percentage ratings of all 6f these reports on one picture are then added together, and divided by the number of reports, giving the average percentage— a figure which represents the consensus of opinion on that picture. In this way exceptional cases, reports which might be misleading taken alone, and such individual differences of opinion are averaged up and eliminated. No picture is included in the list which has not received at least ten reports. Title of Picture ALLIED PRODUCERS AND DISTRIBUTORS Hill Billy, The 5 12 7 73 5,734 ft. ASSOCIATED EXHIBITORS 2 5 12 3 63 9 reels 9 9 6 66 6.426 ft. Lone Wolf, The 1 4 6 2 62 6 reels 1 6 3 76 5,516 ft. 3 8 65 5.688 ft. 13 7 81 6,148 ft. FAMOUS PLAYERS Around the World in the Speejacks 1 2 11 2 67 6 reels 4 11 2 64 6.650 ft. Big Brother 40 26 82 7 reels 10 13 4 63 5.442 ft. Breaking Point, The 1 8 12 2 60 6.664 ft. Call of the Canyon, The 4 34 21 79 6.993 ft. Changing Husbands 3 7 5 74 6.890 ft. Code of the Sea 5 8 9 75 6 reels Confidence Man, The 6 19 5 67 7.304 ft. Covered Wagon, The 1 52 99 10.000 ft.