Motion picture news booking guide (Oct 1926)

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Because TpERSEVERANCE and patience are supposed to be among the prime requisites for success in almost any worth-while undertaking. For example, the endeavor to show you exhibitors the value of advertising your Short Features, for the good of your own box-offices. Every one of you seemed to have come from Missouri! At least you had to be shown — by the efforts of some other exhibitor. . Well, all of you who are willing to be shown must see now. Certainly there are enough examples on all sides of better exploitation of the Short Features — that has brought in the extra dollars at the ticket window. Now here's the latest case of waking to the box-office value of Short Features. It's a case that even the worst Doubting Thomas can't muff. Educational Pictures have just been signed up 100 per cent for the great Pacific North