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The Most Useful Book
FROM my experience at an editor's desk, I believe this to be the most useful book ever put out in this field. Heretofore the volume has been well known as THE BOOKING GUIDE. Thousands of exhibitors use it constantly. Now, THE STUDIO DIRECTORY has been added.
The new volume can and will be used, every week, by most every exhibitor and every newspaper that carries a photoplay department. Here is its usefulness :
The exhibitor or photoplay editor consults an index; finds any picture released in the past six months ; gets a synopsis of the story, the names of the director and cast, and reference to further material in the files of his Motion Picture News.
He turns to another index and is directed to the biographies of the director and members of the cast.
He has, in other words, all the material he needs to prepare for any newspaper a story of popular and local interest.
Press sheets may be lost or not easily at hand; the picture may arrive unexpectedly. But whatever the situation this book is constantly at hand to give, instantly, all the publicity material any picture needs.
It is an ever ready, every week Publicity Encyclopaedia on current motion pictures.
It is the constant press agent of pictures and people.
It is the Who's Who of motion picture publicity.
The number of theatres eauipped to use press sheets and other advertising service is somewhat limited.
But there are few exhibitors who cannot use the
BOOKING GUIDE AND STUDIO DIRECTORY,
and few newspapers who cannot use a reader from its
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