Motion picture news booking guide and studio directory (Oct 1927)

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"THE CHECK-UP" ^ "The Check-Up" is a presentation in the briefest and most convenient form of reports received from exhibitors in every part of the country on current features, which makes it possible for the exhibitor to see what the picture has done for other theatre managers. The first column following the name of the feature represents the number of managers that have reported the picture as "Poor." The second column gives the number who considered it "Fair"; the third, the number who considered it "Good"; and the fourth column, those who considered it "Big." The fifth column is a percentage figure giving the average rating on that feature, obtained by the following methcd: A report of "Poor" is rated as 20%; one of "Fair," 40%; "Good," 70%; and "Big," 1C0%. The percentage ratings of all of these reports on one picture are then added together and divided by the number of reports, giving the average percentage — a figure which represents the consensus of opinion on that picture. In this way exceptional cases, reports which might be misleading taken alone, and such individual differences of opinion are averaged up and eliminated. No picture is included in the list which has not received at least ten reports. Title of Picture ": u tn u tn u o o« o Exhib: "Fair' 1^ US W = .imber :porting imber iporting imber sporting , <u COLUMBIA PICTURES Alias the Lone Wolf Blood Ship, The Romantic Age, The Wreck, The FILM BOOKING OFFICES Adorable Deceiver, The 1 Arizona Nights — Border Whirlwind, The — Bred in Old Kentucky — Breed of the Sea 1 Don Mike — Flaming Fury — Gorilla Hunt, The — Her Father Said No 3 Her Honor, The Governor 1 Magic Garden, The — Moon of Israel — Mother — Moulders of Men 2 Red Hot Hoofs — Regular Scout, A 2 Rose of the Tenements 5 Silver Comes Thru — Tarzan and the Golden Lion 1 Tom and His Pals — FIRST NATIONAL Affair of the Follies, An — All Aboard 2 American Beauty — Babe Comes Home 1 Blonde Saint, The 1 Broadway Nights — Camille — Convoy — Dance Magic 1 63 2 15 66 5,831 ft. 16 5 77 6,843 ft. 2 7 1 67 5,267 ft. 2 8 64 5,631 ft. 5 6 53 4,879 ft. 1 5 4 79 6,382 ft. 1 8 1 70 4,862 ft. 1 10 67 5,285 ft. 4 12 60 6,450 ft. 2 15 3 70 5,723 ft. 5 5 55 4,464 ft. 10 3 77 4,800 ft. 4 12 56 6,908 ft. 4 11 3 65 6,709 ft. 6 18 3 67 6,807 ft. 1 9 2 73 6,680 ft. 3 16 1 67 6,934 ft. 6 13 57 6,442 ft. 3 8 62 4,681 ft. 15 5 72 5,601 ft. 2 8 49 6,678 ft. 8 2 76 5,476 ft. 5 15 2 64 5,807 ft. 3 9 1 65 4,346 ft. 5 27 4 69 6,433 ft. 6 8 52 6,300 ft. 1 9 67 6,333 ft. 4 10 59 5,761 ft. 5 16 1 62 6,800 ft. 5 11 1 63 6,765 ft. 23 14 81 9,692 ft. V 4 15 1 66 7,724 ft. 3 6 56 6,588 ft.