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MOTION PICTURE NEWS
| Biographical Sketch I
HENRY HENIGSON, general manager of Universal Studios, exemplifies the value of a newspaper want ad. He broke into the industry through that medium, and he worked himself up to one of the leading executives in filmdom. So both Carl Laemmle, President of Universal, and Henigson appreciate the value of a want ad.
Henigson was a traveling man, whose home was in New York, and he was tired of traveling. So he answered a Universal want ad in the New York papers and he got a job — traveling. He thought he had traveled extensively before he joined up with Universal, but he learned that he had hardly started his journey.
He really went to Universal at the home office in New York as a bookkeeper. But he was not long juggling figures and bending over ledgers in his home town. He was too good a bookkeeper, so he was made auditor for Universale Eastern Division, and then was named organizer, which meant constant traveling.
In 1921 Henigson was sent to South America, Central America and the West Indies to organize or reorganize Universal exchanges and to devise ways and means of building up the company's foreign business. He succeeded so well in his work that in 1922 he was sent to England, where in London, under E. J. Smith, he laid the foundation and later put into working form the European Motion Picture Company, Ltd., for the distribution of Universal pictures.
The results were so satisfactory to Mr. Laemmle that Henigson was made general manager of all Universal business in Continental Europe in 1925. So he kept on traveling continuously throughout Europe. After a year of this it happened that Carl Laemmle figured him a good possibility to put in charge of the great studio at Universal City, and he thought of Henigson.
Henigson started to travel again, but this was to be his last trip for some time. His sailing orders carried him to the studio at Universal City, where he is in full charge of that famous motion picture making plant. There are few executives in the business who have as wide a working knowledge as he in the production and distribution of pictures and the multitudinous angles that go with them.