Motion Picture News (Oct 1915)

94 MOTION PICTURE NEWS Vol. 12. No. 15. MRomkmK ? “minus a" screws m used; It is only human for people to go where they get the most for their money — and don’t you forget it. THEY KNOW ! If you want crowds in your theatre seven days a week, just install a “Minusa Gold Fibre Screen.” They are constructto suit the requirements of your theatre just like a suit of clothes is built for you. The ‘‘Minusa Screen” gives the picture the “true light” in which it was taken and, being natural, does not “Tire the Eyes” of your patrons. If you want to be successful, get the “Minusa,” the screen that’s “BUILT BY BRAINS.” Send in your specifications NOW — then watch the CROWDS COME. Write or wire today for prices and samples Mwusii Cine Products Company lMINusaJ SAINT LOUIS BROADWAY AT CHESTNUT. CHICAGO PITTSBURGH NEW YORK SflN FRANCISCO mmmm 19 WEST TWENTY-THIRD ST ANOTHER KIMBALL HIT The great organ in the “Leader” Theatre, Philadelphia, is a Kimball. The importance of a good organ in a moving picture theatre cannot be overestimated. While there is no desire to speak disparagingly of orchestral music as a part of the program of a moving picture house, a visit to some of the big theatres is most convincing as to the place really occupied by the organ on a program. A house without a good organ is more unsatisfactory to the movie goer than a program without a comic picture. Before placing an order for your organ ask us to give you the names of those for whom we have constructed organs. W. W. KIMBALL CO., CHICAGO, ILL. EASTERN OFFICE, 507 FIFTH AVE., N. Y. If Your Copy OF THE NEWS DOES NOT REACH YOU PROMPTLY EVERY WEEK, PLEASE ADVISE US. FOOTAGE OF ATLAS, YEAR OLD, IS NOW 100,000 WEEKLY ’ I * Y ELVE months ago the Atlas Film Trading Company, of 125 T \\ est Fortieth street, New York City, was but a vague idea taking shape in the mind of its organizer, Ludwig Diller. Today it can point to the recent closing of contracts for the export of 15,000 feet of selected feature films weekly to India; a minimum of 50,000 feet per month to Panama, Republic of Panama ; five multiple reel features monthly to Spain ; monthly shipments into Cuba, Porto Rico, Guatamala, Chile and Argentina, averaging 50,000 feet. Last week the Atlas made shipments of slightly used film to Japan and East Siberia, by way of Vladivostok, and has several orders booked for the Philippines that it is unable to fill, owing to the high prices asked by American manufacturers. I he Atlas Film Trading Company attributes its success to the fact that its executive understands Spanish and Portuguese, and can speak those languages well enough to do business with Latin Americans. He takes the greatest care to see that all of his titles are accurate translations. One of the greatest handicaps that the Atlas Film Trading Company has encountered, has been a general antipathy on the part of American manufacturers towards the whole subject of exports. This lack of interest must be overcome before made-in-America productions will compete with foreign productions in the South American field. In order to keep up with the demand, the Atlas regularly imports American pictures from London — at prices that scale less than they can be purchased for in New York. These, properly retitled, are forwarded to Latin-American buyers. NEW COMPANY HEADED BY MAUDE FEALY ADDED TO KLEINE STUDIOS; “BONDWOMAN” FIRST PICTURE ANOTHER company has been added to the present working forces of the Kleine organization with the engagement of Maude Fealy, who will be seen in a series of big features during the present season. As in the case of Irene Fenwick, Miss Fealy’s film work is not to interfere with her stage career. An evidence of this is the fact that she last week acquired dramatic rights to the new play, “A Lady in Love,” by Harriet Ford and Caroline Duer, in which she will be starred by John Cort, after the holidays. Miss Fealy’s first picture under the Kleine management will be “Bondwoman,” work on which is already under way. She will be supported by Ira Shepard, Mildred Gregory, John Sainpolis, David Landou, Harmon McGregor, Harry Knowles, Maurice Stewart, Jr., Shirley De Me and Frederic Sumner. Miss Fealy is well known to the amusement-loving public of two continents. During her career she has supported such stars as Sir Henry Irving, E. S. Willard, William Gillette, Nat Goodwin, Richard Mansfield, William Collier, Robert Hilliard, Holbrook Blinn and others. Under the direction of John Cort, Miss Fealy has been starred in “The Illusion of Beatrice,” “The Stronger Sex” and “The Right Princess.” IRVING TO PRODUCE “BODY AND SOUL,” WITH FLORENCE ROCKWELL GEORGE IRVING, general producing director for the Frohman Amusement Corporation, has been particularly fortunate in securing locations that exactly fit the story of “Body and Soul,” the new play by William Hurlbut. The plot is laid at Great Neck, and Mr. Plympton, the owner of Wyndtryst, allowed the company the use of his grounds and buildings. Then, through the courtesy of Fritz Williams, Commodore Howland of the Manhasset Bay Yacht Club agreed to permit the use of his new power house-boat the Rusilla. Florence Rockwell as Claire Martin has an unusual opportunity. INA COMEDIESX “THE SIMPLE LIFE” TO BE RELEASED OCTOBER 14th ON THE GENERAL FILM PROGRAM Table of contents will hereafter be found every week opposite inside back cover.