Motion Picture News (Jul-Oct 1915)

24, 1915. MOTION PICTURE NEWS I. 'II li I The Importance of Press Notices to the Exhibitor "THE MATING" IS WONDER PLAY OF THE SCREEN Bessie Barriscale Eclipses F6r< mer Triumphs In New Mutual Masterpicture. LOVE AND STRENGTH DRAMA. Thomas H. Inch's Latest Production Vital In Thame and Action. Bessie Barriscale, whose triumphs in Mutual Masterpictures produced by the New York Motion Picture Corporatlou are proving her one of the greatest emotional actresses of the screen, Is the star of "The Mating," a fivepart Mutual Masterpicture produced under (he personal supervision of Director Thomas H. Ince. Miss Barriscale eclipses her former successes. C. Gardiner Sullivan, author of "The Reward" and several other of these feature photo dramas de luxe, In "The Mating" deviates somewhat from the themes of his other great plays, but in true Sullivan ^style furnishes a story which is unique in plot and dramatic effect As Doris Willard, Miss Barriscale has been furnished with a vehicle different in many ways from all her previous efforts, the role, however, affording her a splendid opportunity of demonstrating her many emotional talents. In casting Miss Barriscale for the title role of "The Mating" Director Ince surrounded her with an exceptionally strong cast, headed by Lewis J, Cody, erstwhile Broadway star, in the role of '"Bullet Dick" Ames, college hero and gridiron star, Enid Markey, who has appeared in several Mutual Masterpictures, portrays Daisy Arnold, whose petty jealousies bring almost endless woe to the poor village girl, while Margaret Thompson as Eleanor Ames, Walter Whitman as the Rev. Willard and Ida Lewjs as Miss Fitch complete the cast. "The Mating" is founded on the ambitions of Doris, simple country girl and daughter of the village parson, who craves a college education. Doris, unfamiliar with the life of the great world as represented beyond the boundaries of the village in which she was born and has spent all the eighteen years of her life, after many sacrifices on the part of her father, finally departs for Hamlin, where tbe great institution of learning is located. On her arrival at the college her antiquated raiment and typical village manners make her the object of the students' ridicule. Doris quickly realizes that she 'doesn't belong," but determines to make another try before returning home. The day of the great game between Yale and Harvard, the culmination of the football season, finds the Bessie Barriscale In "The Mating." Five-Act Mutual Masterpiece. Made by New York Motion Picture Corporation. students In a hilarious state of mind over the events of the afternoon, which they are to attend in a body. Ignoring Doris, they depart, leaving the poor girl alone with her tears in her room. Before her lies the morning paper. On the front page, like a gladiator of old, is a picture of "Bullet Dick" Ames, whom the experts concede the greatest h'alfback the game has ever known. On him rests the honor of winning the great game of the afternoon. As expected, "Bullet Dick" is the big factor in the victory, which brings the season's championship to his teammates. At the great reception tendered the victors that evening "Bullet Dick" is the cynosure of all eyes ex cept those of unhappy Doris, who has not been invited. Piqued by the snubs of tbe students and particularly those of Daisy Arnold, the prettiest girl In the college and reputed fiancee of "Bullet Dick," the country girl seeks revenge and writes a letter to herself, purporting to come from the gridiron star, In which he pledges his love. Later she purposely drops the letter at the feet of a group of girls, and word that "Bullet Dick" is in love with Doris spreads throughout the institution. All but Daisy believe the letter true, and to show that "Bullet Dick" is unknown to Doris Daisy invites the hero and his sister to the college hop. Home for the holidays, Ames by chance comes across the letter forwarded his sister by Daisy. Certain that there is some ulterior motive behind the writing of the epistle, Ames determines to see the thing through and agrees to accompany his sister to the hop. Meanwhile at the college great preparations are under way for the coming of Ames. The trap for tha purpose of exposing Doris had been set On his arrival Ames sees Doris for" the first time. He is certain that she is the one picked for humiliation. Struck by her beauty and innocence, he Is attracted to her instantly and when brought before her puts forth his hand and exclaims, "Why, my dear little friend!-" Then, turning to the surprised students and facing Daisy, he announces, much to the discomfiture of Doris, that he had known her for many months. Love Is mutual, and, following a brief courtship, they are married. Profitable newspaper publicity for the theatre is largely a question of doing the right thing, at the right time, in the right way. Your local newspaper will undoubtedly be glad to get — and print — the right kind of motion picture reading matter — provided it is NEWS, and they will be glad to use scenes from plays, or portraits of star players, if they measure up to the NEWS standard. NEWS is not a matter of individual opinion, but of judgment based upon experience. The press bulletins issued by the Mutual are prepared by a force of seasoned newspaper men who know instinctively what is NEWS and what is not NEWS. Hence it follows that the newspapers advertising Mutual Masterpictures express their appreciation of the value of our bulletins by using them freely in their columns. Moreover, the newspapers know that their readers insist upon plenty of motion picture NEWS, and therefore realize the importance of catering to this demand. Let us tell you how we get the NEWS to our exhibitors' newspaperswhile it is NEWS. Write today. MUTUAL FILM CORPORATION 71 West 23rd St., New York, N. Y. imtmmmiisi I Better to read fifty advertisements than to miss the one YOU need.