Motion Picture News (Jul-Oct 1915)

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5 MOTION PICTURE NEWS Vol. 12. No. 5 CREATED WITH HONEST PURPOSES The Equitable Motion Pictures Corporation in introduc ing itself, does so with the full knowledj^that motion picture exhibitors, generally, are justified in being skeptical. We make no promises other than to issue for release each and every week: 1st— A five reel feature production 2nd— A one reel comedy both of such a standard as the best talent (in each of the respective departments required by such an enterprise as ours) can produce, with a keen foresight toward the ever and rapid changing conditions and improvements that time demands and master minds create. We do not believe that our success shall come over night — our goal is too great to be reached hastily but with the courage of our convictions — a willingness to toil incessantly — inspired by an ambition to become the pride of the industry and representative of America's highest commercial ideals, we feel that our honest and honorable policies, coupled with a determination to help elevate our trade, will ultimately gain proper recognition, and to that end we solicit your co-operation. The Stars and some of our early releases, follow: William Courtleigh Florence Reed Tom Wise Helen Ware Julius Steger in Robert T. Haines in "Life's Crucible" "The Cowardly Way" in "Blue Grass" in "The Price" "The Master of the House" in "Human Cargoes" The above are merely mentioned to acquaint you with the type and character of Equitable Productions. Our regular announcement of releases and dates of release for the first three months will be issued in due season. ■1 Equitable Motion Pictures Corporation Executive Offices: 130 West 46th Street, New York City Equitable Productions Released Exclusively Through the Branches of World Film Corporation Be sure to mention "MOTION PICTURE NEWS" when writing to advertisers.