Motion Picture News (Jul-Oct 1915)

September 25, 1915. MOTION PICTURE NEWS 59 Kleine-Edison Releases for Next 2 Months Notable Aims of the Producing Companies Indicated in the Quality of the Pictures Scheduled for October and November — On Sixth of Next Month the Edison Version of "Vanity Fair," with Mrs. Fiske, Will Be Put on the Market, Followed by "The Magic Skin," Edison, Kleine's "Green Cloak" and Other Important Multiples MRS. FISKE AS SHE WILL BE SEEN IN THE KLEINE-EDISON FEATURE PRODUCTION OF THACKERAY'S "VANITY FAIR" FOR its October and November programs the Kleine-Edison Feature Service announces a series of big multiples well in keeping with the reputation of both manufacturers and illustrative of the present aims of the new service. October 6 marks the initial release for that month and the first of the Edison subjects to be handled through the Kleine offices. Needless to say the Edison Company has been particularly anxious that its first release should be thoroughly representative of its future plans and ideals. With this in mind Mrs. Fiske was engaged to portray her familiar role of Becky Sharp in Thackeray's immortal classic "Vanity Fair."' Aside from the immense advertising value of both Mrs. Fiske's name and the well known title of the novel, "Vanity Fair" will prove an especially attractive "buy" from an exhibitor's standpoint because of the elaborate campaign arranged for its exploitation. All forms of advertising and publicity material will be utilized. The paper display is unusually handsome, having been prepared by one of the best known artists in New York. A wide variety of styles and sizes, all of it beautifully colored and given seven printings, is now ready, in addition to artistic posters of Mrs. Fiske. Newspaper advertising, press stories, electrotypes, prepared advertisements for exhibitors, window cards and a host of other publicity helps will be at the disposal of exhibitors for preliminary advertising. Two Hundred in "Vanity Fair" The cast includes more than two hundred people. The grand ball given by Lady Richardson, in Brussels, the night preceding the battle of Waterloo, which is interrupted by the appearance of a mud-bespattered courier who staggers into the great ballroom with news of Napoleon's attack, is a dramatic and spectacular bit of picture-making. The entire Edison studio was used for the staging of this scene, an orchestra was engaged, over four hundred costumes provided, and the curio shops of Manhattan ransacked for furniture and hangings of the period. On October 13 the Kleine-Edison Feature Service releases its second Edison. This is "The Magic Skin," a delightful romance founded on the story of that name. Booklovers the world over are familiar with the drama, tragedy and mysticism of the quaint French romance and will exult in the announcement that it is soon to be seen in film. How the idealist, on his. way to the river to commit suicide, stops at the antique shop where the dealer gives him the magic skin; how he uses that wonderful skin which grants him every wish and shrinks in proportion to the wish gratified, is a story as uncanny and weird as it is novel and interesting. To portray the difficult role of the idealist and dreamer, Everett Butterfield, who is now playing the leading juvenile part in "The Last Laugh" at the Thirtyninth street theatre, was engaged. The leading feminine role is taken by Mabel Trunelle. "The Green Cloak," on Oct. 20 On October 20 George Kleine's "The Green Cloak," featuring Irene Fenwick, will engage the attention of theatres handling the Kleine-Edison program. "The Green Cloak" is one of Owen Davis' best stories and affords Miss Fenwick an opportunity of which she was quick to avail herself; viz, to appear in the role of a real tragedienne. As usual, an all-star cast including Richie Ling, presents the story. The November program covers two Kleine features and one Edison. "The Politicians," that inimitable stage farce by Aaron Hoffman, has been filmed with those funny comedians, Bickel and Watson, in the title role. If these laughmakers were funny in "The Fixer" thev are doubly funny in "The Politicians." It is a farce of many ludicrous situations, the central theme of the story pivoting on the adventure of two typical New York ward-healers who, by happy chance, are thrown into power in a small, conservative, stifly-Republican New England village. From this situation many laughs are produced. "The Politicians" marks the second appearance in film of Bickel and Watson. The offering for November 10 will be Edison's "The Purple Dawn," by Mary Rider. This is essentially a heart interest story containing many extraordinary views of the New York Ghetto, featuring that popular favorite, Viola Dana. "The Purple Dawn" possesses many powerful scenes and plays close to the heart strings from title to tail-piece. It is an earthly story, very human and very understandable. "Sentimental Lady" in November "The Sentimental Lady," a Kleine fivereel production featuring Irene Fenwick. is scheduled for release November 17. Owen Davis and Henry K. Webster are joint authors of "The Sentimental Lady," the theme of which is less dramatic but no less interesting than "The Green Cloak." The story has to do with the controlling interest of a great gas company. Miss Fenwick plays the familiar role of the wealthy orphan girl who holds the necessary balance of the stock and who is quite sentimental in matters of old-fashioned business honesty. "The Sentimental Lady" was Miss Fenwick's last picture made prior to her road tour with "The Song of Songs." The Kleine-Edison September program is meeting with unsurpassed success. George Kleine's "The Woman Next Door." release of September 1, is the subject of much praise on the part of the exhibitors, many of whom have played to capacity business and are booking return dates. "The Money Master." Kleine