Motion Picture News (Jul-Oct 1915)

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136 MOTION PICTURE NEWS Vol. 12. No. 12. Th Story of an EXHI INCE the day when first a "moving picture" Swas thrown on the screen the exhibitor has been tossed about by scores of various forces intent on gaining supremacy in the infant industry of America. Giant monopolies have been fighting for their manufacturing leadership. The exhibitor has been the last consideration — the exhibitor who is the prime factor in the whole chain — the exhibitor who knows the ultimate public and is to decide what shall be given. No business in all the history of the world has gone through such transformations. There have been developments, evolutions, changes of all sorts. And they have come so rapidly that we have had — none of us — scarcely time to realize just what was happening. It might be said that we have been working in a sort of fog. But, men with the interests of the exhibitor in mind have been gradually clarifying all the problems and after years of investigation have rebuilt the whole structure with the exhibitor as the prime factor. The Associated Service has chosen to make the exhibitor the leading element of its distributing plans because it believes that in so doing it has won the confidence of the controlling elements of the business so that the Associated Service is bound to win an immediate showing. This is what the Associated Service has done for the exhibitor: It has brought together a group of producers of exceeding excellence, each manufacturing varied types of pictures essential to a well rounded and finely balanced program. These manufacturers have thrown together their sales problems and have co-operated in a mutual distributing channel, retaining for the pictures the majority of the appropriation and cutting the overhead to a trifling fraction of what it was before. j[ The roster of I Associated Exchanges Bb New York City — Variety Films Corporation, 126-132 West €L 46th St. £ Washington, D. C. — Electric Theatre Supply Co. ft Atlanta, Ga.— C. E. Buchanan, 65 Walton St. £xj Philadelphia, Pa. — Electric Theatre Supply Co., 13th and |§ Vine Sts. X/& San Francisco, Cal. — Kulla & Cohen. £ Salt Lake City, Utah — Exhibitors Film Exchange, Judge (J. Bldg. M Los Angeles, Cal. — Kulla & Cohen. p. Toledo, Ohio — Detroit-Kriterion Film Service, Inc., 428 ■y Huron St. r Chicago, 111. — Union Film Company, 164-166 W. Washm ington St. Buffalo, N. Y. — Variety Films Corporation. A Detroit, Mich. — Detroit-Kriterion Film Service, 183 Jef.»/ ferson Ave. \T Boston, Mass. — Exchange to be announced next week. Baltimore, Md. — Electric Theatre Supply Co. Seattle, Wash.— Kulla & Cohen. Pittsburg, Pa.— H. B. Miller, 1014 Empire Bldg. Cleveland, Ohio — Exchange to be announced next week. Columbus, Ohio— Asso. Film Co., 212 N. High St. If your theatre is not covered get in touch with us direct. 41 Big exchange men have an opportunity to fill in here where territory is not yet covered, but the exchange to meet with our requirements must be up to all the points indicated in this advertisement. If you are interested and think you are up to the mark, we believe we have a proposition that is second to none in the field today. Mr. Exhibitor, if your territory is not represented by the above exchanges get in touch with us direct. Note the releases on the opposite page. (Continued on next page.) Associated Film Sales Corporation ARTHUR BARD, General Manager 110 West 40th Street New York City Film Business c Be sure to mention "MOTION PICTURE NEWS" when writing to advertisers.