Motion Picture News (Jan-Feb 1916)

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February 12, 1916. MOTION PICTURE NEWS 803 Executive Office California Motion Picture Corporation SAN RAFAEL, CALIFORNIA TO THE STATE RIGHTS BUYER AND EXHIBITOR Great pictures must compete with ordinary pictures on the program system. Salomy Jane, Salvation Nell, are the type of film dramatizations that exhibitors who demand quality want regardless of program limi tat ions . So the Calif ornia Mot ion Picture Corporation have decided to release six BETTER THAN PROGRAM features yearly on the State Rights basis strong pictures with a strong star produced by a strong corporation with no limit of expenditure to insure quality-pictures beyond program limitations. The first of the series under the new plan is BEATRIZ MICHELENA in "THE UNWRITTEN LAW" by Edwin Milton Royle, author of "The Squaw Man." From the scenario by Capt . Leslie T. Peacocke . A feature of purpose and power which F. B. Buckley of the Motion Picture Mail said — "This is a picture in which there are no flaws. It is wonderful. It goes into the exclusive class — in which we have placed only two other five-reel features during the last six months — which we can recommend to any exhibitor as an absolutely certain success . " Announcement will be made next week of the date of a trade showing in New York. CALIFORNIA MOTION PICTURE CORPORATION Vice-President & General Manager A magazine's suooess is measured by its advertising. Look over the "News.