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July 22, 1916
ACCESSORY NE
WS SECTION
505
Join the Broad Grin Cluf
^^^^
PRICE 30c PER SQUARE FOOT
No better screen was ever made at any price, so —
WHY PAY MORE?
Made Only By
De Berri Scenic Company
924 W. MONROE ST. CHICAGO
VICTORIA THEATRE, PHILADELPHIA, IS ORNATE STRUCTURE
(Continued from Page 478) subjects, much information, particularlj' the time of the features are largely distributed. There is no billboard or poster advertising.
It is in the music, however, of which the management makes a specialty, that the Victoria excels. Dessauer Brothers Symphony Orchestra, of which Leo Dessauer is leader and Walter Dessauer assistant, plays selections from grand opera or popular airs before each afternoon and evening performance. A spotlight is thrown upon the leader with the house in darkness. The music is always applauded to the echo. A $10,000 Kimball Organ
The orchestra also plays in connection with the organ during the showing of the pictures. This organ, which the Kimball Com
Exterior of the Victoria Theatre, Philadelphia
pany recently erected, is valued at over $10,000. Herbert Henderson and William Kleiss are the organists.
The main organ is located in two massive expression chambers built upon the stage, against the rear walls of the house. The echo vox humana and other echo stops, including the cathedral chimes, are heard through the opening in the rear wall above the balcony, being installed in a chamber adjoining the projection booth. The electric console in the orchestra pit controls the entire instrument, even to the musician starting and stopping the motor without moving from his seat, and it changes instantly while he is playing any combination at will.
The Victoria Kimball is unique, not alone in point of size and completeness of registration, but is voiced on four distinct wind pressures to obtain the orchestral tones, which cannot be successfully imitated without such treatment. As different as the methods of the individual smooth horn and brilliant trumpet player
THEATRE AND EXCHANGE MAILING LIST SERVICE
We rent lists of or address contemplated or existing theatres, exchanges, state rights owners, publicity mediums and producers, selected as to territory, class, etc. Twenty thousand changes were recorded in our list last year. Its use means a saving to you of from 30 to 50% in postage, etc.
N 70
MOTION PICTURE DIRECTORY CO.
80 FIFTH AVENUE, NEW YORK Phone, 3227 CheUea
425 ASHLAND BLOCK, CHICAGO Phone, 2003 Randolph
Addressing Multigraphing Printing Typewriting
FOR SALE
MOVING PICTURE MAILING LISTS
Only complete one to be had, numbering 22,000; price, $40.00; itemized by states, or ^.50 per thousand for states you want. Postage g^ranteed.
1173 Film Exchanges $4.00
149 Manufacturer* and Studios 1.00
210 Moving Picture Machine and Supply Dealers l.SO
Write for particulars
Trade Circular Addressing Co.
IBSyz West Adams Street, Chicago
Franklin lUS Estob. UU