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July 22, 1916
ACCESSORY NEWS SECTION
511
TYPHOON RECORD IN CHATTANOOGA, TENNESSEE
Outstrips everything as an unparalleled record-breaker — literally coining money for owners of Typhoons.
The money-making power of THE TYPHOON COOLING SYSTEM was demonstrated far beyond the expectations of its most optimistic and enthusiastic advocates.
Here are the Cold TYPHOON FACTS
The Alcazar Theatre is owned by a bunch of "up-to-the-minute" business men, heads and brains of some of the biggest enterprises in Chattanooga and Nashville. About a year ago one of them heard of the TYPHOONS — wired for information — telegraphed the order and the TYPHOONS were promptly shipped by express. A few days later the local press was full of TYPHOON news. The crowds flocked to the Alcazar, packing even the lobby which is about as large as the theatre itself.
The breezes from the TYPHOONS on the roof cooled the lobby as well as the theatre, making the crowds contented while waiting their turn for seats.
The TYPHOONS played havoc with the other theatres on Main Street, and before the end of the summer every theatre but one went into the hands of receivers — not because there were too many theatres or a crowd not big enough to fill them all — but those that spend their nickels and dimes woke up to the fact that there is no pleasure in being roasted in an ill-ventilated theatre. The Alcazar folks bid in all the theatres at the receivers' sale, and the one that did not "fail" gave up.
The Alcazar bunch is a live one, and they had their specifications and prices on the TYPHOON before the bankruptcy sale came off, and wired their orders the same day.
TYPHOONS were installed in all of these theatres, even in one with a four-months' lease, and now closed up — but the TYPHOONS paid for themselves, and will be used in a new theatre which will shortly be started.
Three new theatres built by other interests were also TYPHOONIZED and the three theatres for colored people exclusively fell in line and put in TYPHOONS as well.
If you should visit Chattanooga and be interested, you need not look for any particular theatre. Just drop into the first one you come to, and if it happens to be a scorching hot day, you need not ask any questions about how they like the TYPHOONS.
Just take a seat for a while, and you will be lucky to find one, as they certainly are the busiest bunch of theatres in the country — TYPHOONS made them busy.
For TYPHOON information send for circular N
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