Motion Picture News (Apr-Jun 1919)

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3694 Motion Picture News Dollars-Paper for a Paper Dollar H ERE'S a case where one dollar spent earns big returns. Bill-board advertising for motion picture theatres is more effective than ever. The public is bill-board trained. They have got the read-the-bill-board-habit. For amusement advertising the bill-board is an essential today in most communities. Famous Players-Lasky Corporation is giving much thought and time and money to the production of people-pulling posters for advertising Paramount and Artcraft pictures. The twenty-four sheets are now sold for one dollar, a reduction in price on a raise in quality. The modern, business-building exhibitor cannot afford to overlook the big. value in Paramount and Artcraft $1 twenty-four sheets i FAMOUS PLAYERS-LASKY CORPORATION »F==>f "V^7* ADOLPH ZUK.OK Pres. JESSE L.IASKX Vice Pres. CECttB.DEMUXE^rtorCe^/ui Be sure to mention "MOTION PICTURE NEWS" when writing to advertisers