Motion Picture News (Apr-Jun 1919)

June 7 , 1 9 1 9 3705 ALBERT E. SMITH presents GLADYS LESLIE in "TOO MANY CROOKS" By E. J. RATH Adapted from tne Magazine Story Published in tne All-Story Weekly A VITAGRAPH FEATURE Directed by RALPH INCE Play Up the "Baby Vamp Stuff In This One VAMPS"— the old-line, plainvaxnping "vamps" — are nothing new nowadays. But this is an age of invention, and E. J. Rath has invented a new kind of "vamp" in "Too Many Crooks." It is a new and different "baby vamp" that we see in the portrayal of Gladys Leslie, who uses her youthful and vivacious personality to perfect advantage in this new type of characterization which taxes all of her delightful versatility. The story caused a sensation when published in the AllStory Magazine. Miss Leslie appears as "Boston Fanny," one of the guests at the party given by Charlotte Browning, a society girl who decides to write a real crook play, and, accordingly, invites real crooks to her house party that she may study them at close range. She wants her guests to appear natural — and the guests, aces in the respective if not respectable branches of their "profession," are led to believe that Charlotte and her wealthy amp father are really the master crooks of the universe. Accordingly, the lightfingered gentry "work fast" at the house party, not only for material gain, but in feverish efforts to display their professional skill. The result is that the exclusive suburb where the Brownings live is the scene of a series of events positively shocking to its conservative residents. Charlotte would even forsake her idea of writing GLADYS LESLIE APPEARS AS A LOVABLE LITTLE "BABY VAMP" HERE'S a picture that will keep your patrons on the fence between being amused and being thrilled. For awhile, they won't know whether to hold their breath, or use it for perfectly good laughter. Human nature demands something new. If you could give your patrons something new every day, you'd be satisfied, wouldn't you? And you can give them something new with this one. Look over this supporting cast : Jean Paige, Huntley Gordon, Anders Randolf, James Dent, Cecil Chichester, T. J. McGrane, George O'Donnell and other supporting players who have followings equal to that of many stars. And it's directed by no less a master of production detail than RALPH INCE. Better double your booking on it. a crook play if only she could send them all away and forget. But things have gone too far. "Boston Fanny," in particular, keeps things humming. And just when events are coming so thick and fast that they simply pile up, one Bindwell Wright, believed to be a master crook, sets things to rights. It develops, too, that he isn't a master crook at all, but a young lawyer, although he does steal Charlotte's heart. But he loses his own, so everything comes out even. Let your audience know the names of the full cast in this picture. Don't just call it an "allstar cast." It is all of that, but give the names. They are known, and they are favorites. Get the attention of the magazine readers by advertisingthe name of the writer. And, of course, you know the value of advertising Ralph Ince as the director. All of these points are certainly going to help get them in, and the story itself — the action, the thrills, the love interest, the unexpected climaxes of punch and power, are going to hold them after they're in and advertise the picture outside. That's why you simply can't fail to benefit bi g by doubling your booking. yi' ' <■ JM m ' % ifflrP < \ 1 At left, Gladys Leslie, as "Boston Fanny," steps in between the rough and smooth types of crooks at her house-party; centre, a flash of love interest, of which there's a-plenty; at right, a thrill-laugh-surprise scene. All from Vitagraph's new feature, "Too Many Crooks.". How can an advertiser continue advertising? By giving YOU value.