Motion Picture News (Nov-Dec 1922)

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A $10 Fire May Cost You $10,000 Have you ever stopped to consider that even a very small film fire in your projection booth may cause a panic and ruin the reputation of your theatre? Perhaps you never have. Few theatre owners do until after the fire happens, and then it is too late. Have you theatre owners who have spent thousands upon thousands of dollars for beautiful theatres, beautiful decorations and furnishings, given the proper amount of thought to The Protection of Your Patrons and Investment If not, you have overlooked the most important detail of your entire institution, as one small fire may put you out of business forever. Every dollar spent for fire prevention equipment in your theatre is well spent. More thought should be given to enclosed rewind cabinets and switches, fire-proof film tanks, fire extinguishers, etc., than to beautiful furnishings. 90% of Film Fires Start in the Projection Machine This is a fact that cannot be denied, statistics prove it, therefore the most practical fire prevention device that can be purchased should be used on every projection machine, and — that’s exactly what we have in the F TRADE-MARK -y--i yre-garD “PREVENTS FILM FIRES” A Real Honest-to-Goodness Automatic Motion Picture Projector Safety Device that Stops Motor and Cuts Off the Light ► Instantly < Film breaks at any point above or below aperture plate. Lower reel fails to pick up. Mechanism of projector binds or breaks. Lower loop is lost. Sprocket holes are stripped from film. Positively Prevents Film from Packing in Machine from Any Cause Cuts Off Light and Motor at End of Picture Equipped with the Famous Mercury Switch Entirely Mechanical — No Magnets To Burn Out — No Parts To Wear Out — No Chance For A Miss. OUR TEST In practical operation for three years, ten hours per day, at the Fox Theatre. Aurora, Illinois, without as much as one scorched film. APPROVED BY THE National Board of Fire Underwriters and the Chicago Electrical Department. Your insurance agent can arrange a substantial reduction in your fire insurance if your projectors are equipped with “ FYRE-GARD.’’ 30 DAYS FREE TRIAL Your money back if you are not satisfied after 30 days trial. No red tape. Made only for Simplex Projectors Price $35.00 Each Can be applied in five minutes by any operator with a screw driver For sale by EXHIBITORS SUPPLY COMPANY. INC. Milwaukee St. Louis 128 Grand Ave. 3315 Olive St. Minneapolis Chicago Produce Exchange Bldg. 845 S. Wabash Ave. Indianapolis 128 W. Ohio St. HOWELLS CINE EQUIPMENT CO., INC. New York City 729 Seventh Ave. THE ARGUS ENTERPRISES, INC. Denver Los Angeles 1519 Glenarm St. 836 S. Olive St. Omaha Cleveland 423 E. 15th St. 21st & Payne Ave. Salt Lake City 132 S. 2nd South St. COMERFORD AMUSEMENT CO. Scranton, Pa. 303 Lackawanna Ave. Or If Your Nearest Supply House Can Not Fill Your Order, We Will Ship Direct C. O. D. Express Prepaid Fyre-garD Manufacturing Co. Box 401 Aurora, 111.