Motion Picture News (Nov-Dec 1922)

3202 Motion Picture News Miniature Display on Table for “Burning Sands” COLUMBUS, Ga. — Manager I. C. Holloway of the Rialto theatre prepared a miniature lobby display on “Burning Sands” which attracted great attention. He built a small tent three feet square of black and white material. He put this on a glass top table, covered the floor of the tent with sand and under this sand he had a red globe, giving the effect of “burning sands.” The tent was decorated with appropriate settings and in front he had two small cut-outs and a small sign telling of the picture. Western Union Offices Tie Up With “Remembrance” Kansas City, Mo.— Twenty-seven Western Union Telegraph offices carried a message on “ Remembrance ” when that picture showed at the .liberty, through a tie-up made by Manager Newman and Goldwynner William H. Branch. A hand-painted, framed card, about four by six feet, was placed in every window. The card read: Remembrance, a son s duty, a lover’s privilege, a husband’s vow. Don’t write — telegraph and go to the Liberty theatre this week for the sake of Remembrance.” B37 arrangement with the Western Union, 5,000 telegram blanks were obtained and the following message from “Pop” Grout, the leading character in “ Remembrance ” was printed on them : “ Dear Friends : A telegram is the best evidence you haven’t forgotten. Send a wire home today to mother, sister, brother and dear old dad. Or to the sweetheart whom you failed to write. Remembrance will pardon many an oversight and you’ll know why after you have seen Rupert Hughes’ ‘ Remembrance ’ at the Liberty theatre, one week beginning Sunday, Nov. 5. It’s the sweetest story ever told. ‘ Pop ’ Grout.” “Brawn of the North” Cutout Given Odd Effect OKLAHOMA CITY, Okla.— Manager Tom Boland of the Empress theatre gained a unique lobby display effect in exploiting “Brawn of the North,” when he took a cutout of the dog in action and cut out the eyes. In their place he inserted shining green globes of small size. The incandescents were lighted up at night. The dog’s tongue was also removed and a small red, gelatine paper, re-tinted to resemble the surface of the tongue, put in its place. A small flare behind this display made the mouth glow like a real tongue and a “flash” attachment on the wire made the eyes apparently open and close. Lobby display on “The Man Who Sazv Tomorrow” at the Majestic theatre, Memphis. Manager H. B. Clarke stressed the starting hours, and the large clock shown emphasises this point M. F. Estes, exploitation representative of the Beacham theatre, Orlando, Fla., arranged this blacksmith shop lobby on “Human Hearts.” His hoop exploitation is shown in the foreground “Hungry Hearts” Club Formed to Exploit Picture Boston, Mass. — Unique publicity for “ Hungry Hearts ” was obtained by Charles Winston, Goldwynner, through the formation of a “ Hungry Hearts ” club. The twelve girls forming the club are business women, some of them models, some stenographers, saleswomen, etc. Betty McCarthy is given as the organizer. “We get plenty to eat and wear,” she is quoted as saying in an article, “ but the one thing we long for — real, sincere love — is not forthcoming. We’re tired of being treated as pretty toys, playthings. There must be a one-woman man for every one-man woman, and that is the kind of man whose love every member of the Hungry Hearts wants to win.” There is a half-page account of the organization of this club in the Boston Sunday Post for November 26, with most of the rest of the page being devoted to photos of the fair organizers. The headline clear across the page reads : “ Boston Girls Who ‘ Crave Love ’ Form Hungry Hearts Club.” Underneath that is their motto: “We can get plenty of Husbands. What we want is Single Men ! ” They ban alimony, flirtation and old men. The title of Goldwyn’s film, “ Hungry Hearts,” occurs scores of times in the article, in the by-laws and in the headlines. When the picture is shown in Boston every reader of the article will at once tie it up with the page story. Saxophonists Out in Force for “Clarence” Stunt SAN FRANCISCO, Cal. — A large portion of San Francisco’s saxophonists attended the Granada theatre during the run of “ Clarence,” through a special saxophone contest, which anyone was allowed to enter without charge. During the run, the Bulletin, one of San Francisco’s dailies, advertised the fact it would present two saxaphones, costing $100 each, to those saxaphonists who played the best during that week. “ If you would like one,” stated the daily notice, “ you have as much opportunity to win as anyone. Select any composition you wish to play. Then notify the house manager and you can play it whenever you desire during that week.”