Motion Picture News (Nov-Dec 1922)

3350 Motion Picture News [EDITOR’S NOTE: Last year at this time Motion Picture News listed 700 exhibitors whose exploitation and presentation ideas has been presented in the Exhibitors’ Service Bureau. This year, showing the great growth and spread of exploitation, the list includes 1,024 names — 1,024 live-wire exhibitors whose campaigns have been considered worthy of reproduction for the be nefit of other exhibitors. The increase in the amount of exploitation done is even greater than this would indica te, since it is possible to use but a fraction of this material which comes in, and it is more than ever an honor to be represented on this list. It has been a great year for exploitation. Increasing efforts are being made by the distributing companies to aid exhibitors in putting over their pictures, and more and more are exhibitors c oming to realize that they must work for their pictures, instead of merely expecting their pictures to work for them. Gone is the day when patrons come without effort on the part of the exhibitor. Pictures must now be merchandised just as any other commodity which is not an absolute daily necessity, and exhibitors everywhere are adjusting themselves to the changed condition. To the names on this list is due recognition for the material which has made possible the Exhibitors’ Service Bureau of Motion Picture News for the last tw elve months. They have proved themselves live-wire showmen, and credit is given where credit is due. There has been a tendency during the year toward ard exploitation of a more practical sort — exploitation that will bring to the theatre the right class of people for that particular picture, exploitation that is inexpensive, tie-ups that benefit the merchant as well as the th eatre manager and make it possible to go back to the same merchant for further tie-ups. There have been, too, during the year, many new developments in exploitation— new ideas and new angles on the old ideas. B ut most significant of all has been the increased interest everywhere in sane exploitation and the increasing eff ort on the part of exhibitors to get the most from their pictures. ROY SMART ROY SMART JOHN B. SNIDER R. I. ROBINSON. J. A. KENNEDY. . STEWART BIRD U. S. MUDD B. B. GARNER. . . A. L. SNELL C. A. CRUTE. . . . KING BROS H. FARLEY. . . . W. A. DOSTER J. G. CROUCH. C. B. GRIMES. Alabama Empire Theatre, Albertville Noble Theatre, Anniston Theato Theatre, Anniston Grand Theatre, Bessemar Alcazar Theatre, Birmingham Galax Theatre, Birmingham Royal Theatre, Birmingham Strand Theatre, Birmingham Trianon Theatre, Birmingham Casino Theatre, Gadsden Imperial Theatre, Gadsden . Lyric Theatre, Huntsville Crown Theatre, Mobile Saenger Theatre, Monroe Empire Theatre, Montgomery Strand Theatre, Montgomery Princess Theatre, Troy Belvedere Theatre, Tuscaloosa Arkansas A. L. MIDDLETON Grand Theatre, De Queen M. S. McCORD Rex Theatre, El Dorado MR. PARKS Rialto Theatre, El Dorado E. C. ROBERTSON Lyric Theatre, Fayetteville GERALD GALLAGHER Palace Theatre, Fort Smith GEO. D. WATTERS Capitol Theatre, Little Rock S. M. BROOKS Royal Theatre, Little Rock MR. O’DONNELL Best Theatre, Pine Bluff ART HARDIN Saenger Theatre, Texarkana California MR. LEWIS Alhambra Theatre, Alhambra JOHN DALY Majestic Theatre, Chico RALP ALLEN T. D. & L. Theatre, Glendale FRANK L. BROWNE . .Liberty Theatre, Long Beach C. J. QUINN Alhambra Theatre, Lcs Angeles WILL ELLIOTT California Theatre, Los Angeles JAY A. HAAS Clune's Broadway Theatre, Los Angeles SID GRAUMAN Grauman’s Rialto, Los Angeles SID GRAUMAN Grauman’s Hollywood Theatre, Los Angeles SID GRAUMAN Grauman’s Million Dollar Theatre, Los Angeles Hill Street Theatre, Los Angeles EDWARD A. SMITH Kinema Theatre, Los Angeles I. GORE Liberty Theatre, Los Angeles NAT HOLT Loew’s State Theatre, Los Angeles K. C. MANNY Meralta Theatre, Lcs Angeles ROY MILLER Miller’s Theatre, Los Angeles JOS. HESSELL Mission Theatre, Los Angeles Pantages Theatre, Los Angeles SID GRAUMAN Rialto Theatre, Los Angeles DOUGLAS JARMOUTH Superba Theatre, Los Angeles CLEM POPE Symphony Theatre, Los Angeles T. L. HARRY Tally’s Theatre, Los Angeles A. E. WABBLER. . Monterey Theatre, Monterey BROWN & HARRIS Century Theatre, Oakland JAMES FOGARTY Rosemary Theatre, Ocean Park HARRY JENSEN Pasadena Theatre, Pasadena WILLIAM A. HAAS T. D. L. Strand Theatre, Pasadena JACK RETLAW American Theatre, Ponoma SMITH RUSSELL Belvedere Theatre, Pomcna J. W. DE STASIO Liberty Theatre, Sacramento ROBERT WHITSON -..California Theatre, San Diego J. J. HOMER Colonial Theatre, San Diego DWIGHT HILL Pickwick Theatre, San Diego RICHARD A. ADDISON, Pub. Dir Pickwick Theatre, San Diego RUSSELL ROGERS Plaza Theatre, San Diego CARL E. LUNDQUIST Rialto Theatre, San Diego WILLIAM E. TONES Superba Theatre, San Diego C. E. MURRAY Vista Theatre, San Diego ROTH & PARTINGTON California Theatre, San Francisco Casino Theatre, San Francisco KAHN & GREENFIELD New Fillmore Theatre, San Francisco NOBLE HEARNE Frolic Theatre, San Francisco J. A. PARTINGTON Granada Theatre, San Francisco LEON LEVY Imperial Theatre, San Francisco Loew’s Warfield Theatre, San Francisco New Mission Theatre, San Francisco E. G. BERG Rialto Theatre, San Francisco SAM PERLIN New Strand Theatre. San Francisco I. E. PHELPS Tivoli Theatre, San Francisco F. O. ADLER Victoria Theatre, San Pedrc Colorado F. H. FAIRCHILD Curran Opera House, Boulder JESSE JONES Jones Theatre, Canon City FRANK TAMMEN American Theatre, Colorado Springs A. B. TALBOT America Theatre, Denver Broadway Theatre, Denver T. E. TALBOT Colorado Theatre, Denver S. L. BAXTER Isis Theatre, Denver ALBERT G. BIRCH Princess Theatre, Denver ALBERT G. BIRCH Rialto Theatre, Denver LOUIS K. SIDNEY Strand Theatre, Denver H. L .HARTMAN Cover Theatre, Fort Morgan W. R. GYNN Isis Theatre, Lcngmont C. H. ERNST Palm Theatre. Pueblo R. C. McCONNELL American Theatre. Sterling JOHN M. O’CONNOR Strand Theatre, Trinidad Connecticut JAMES ROURKE Empire Theatre, Bridgeport New Dawe’s Theatre, Bridgeport J. F. CLANCY Capitol Theatre, Hartford HENRY NEEDLES Princess Theatre, Hartford RALPH THAYER Community Play House. Meriden H. BROWNING Grand Theatre, Middletown L. J ANGER Capitol Theatre, Milford PHIL LAVINE Olympia Theatre, New Haven S. Z. POLI Palace Theatre. New Haven MR. CARROLL. Rialto Theatre, New Haven WALTER MURPHY Crown Theatre, New London C. L TUCKER Foti’s Theatre, Waterbury PETER MURPHY Pcli’s Theatre, Waterbury Delaware ELIAS WETSTEIN Queen Theatre, Wilmington District of Columbia F. B. KELIN Loew’s Columbia Theatre, Washington LAWRENCE BEATUS Loew’s Palace Theatre. Washington SYDNEY LUST Leader Theatre, Washington S. BIRON & SON Liberty Theatre, Washington WIT LARD D PATTERSON Crandall's Metropolitan Theatre. Washington TOM MOORE Rialto Theatre, Washington H. D. MORGAN J. P. HARRIS ALBERT HILL GUY KENNIMER W. L. WHITEHEAD. . . T. WRIGHT BROWN. . H. W. ASHFORD B. B. GARNER FRANK H. BURNS FRANK H BURNS. . . . JOHN T. HENDRY. . .. VERNE E. JOHNSON. . W. J. MELVIN RICHMOND DORMAN RICHMOND DORMAN C. E. DAFFIN T. h. McLaughlin. . . C. D. COOLEY C. D. COOLEY C. D. COOLEY Florida Liberty Theatre, Electra Arcade Theatre, Fort Myers Arcade Theatre, Jacksonville Imperial Theatre, Jacksonville Republic Theatre, Jacksonville Rialto Theatre, Jacksonville Casino Theatre. Kissimmee Casino Theatre, Lakeland Beacham Theatre, Orlando Philips Theatre, Orlando Temple Theatre, Perry Jefferson Theatre, St. Augustine Grand Theatre, St. Petersburg Pheil Theatre, St. Petersburg La Plaza Theatre, St. Petersburg Daffin Theatre, Tallahassee Bonita Theatre. Tampa Grand Theatre, Tampa Strand Theatre, Tampa Victory Theatre, Tampa