Motion Picture News (Oct-Dec 1929)

Record Details:

Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

October 5 , 1929 1203 Carrier Centrifugal Refrigeration Featured by Jefferson Theatre MANY theatres throughout the country have employed various exploitations stunts . . . but it remained for the Jefferson at Beaumont to feature, •during a one-week Refrigeration Show held in the theatre, the refrigeration machine which operates in conjunction with the air conditioning system, to provide patrons with healthful comfort the year round . . . regardless of the weather, the season or the size of the crowd. The Jefferson at all times features -Manufactured IVcathcr, as produced ■only through the Carrier System for Air Conditioning, as an added patronage attraction . . . but its Refrigeration Show proved to be such a novel means ■of exploitation that it drew thousand? of visitors from the city of Beaumont and the surrounding countryside. Publicity and ProsperityHere was publicity of the most desirable kind. The engine room of the theatre was thrown open during the entire week . . . patrons were invited to make a tour of inspection of the cooling system. The Theatre Engineer was on duty and answered all inquiries about the great cooling system which makes "Every day a good day" in the Jefferson. Thousands of visitors took advantage of their first opportunity to inspect the cooling plant ... to have explained to them the various details of operation of this safe, silent refrigeration system. All of these visitors took home with them the desire and intention to patronize this theatre which has provided. The Jefferson Theatre. Beaumont, Texas, features Manufactured IVeathe, as an added patronage attraction. for their health and comfort, Carrier Manufactured Weather. A Neglected Field of Exploitation Other Carrier-conditioned theatres throughout the country would do well to duplicate this method of exploitation. We believe that a great many owners who have invested in Carrier Systems for Air Conditioning are neglecting a field of exploitation which cannot fail to pay large dividends. Throw open the doors to your engine room . . . invite your patrons in to inspect your refrigeration equipment in operation . . . encourage them to ask questions about its operation . . . have a competent engineer on duty to explain the importance of its absolute safety, its remarkable silence, even during the showing of a sound picture, its reliability and ability to create and maintain scientifically healthful conditions of comfort at all times. Carrier Centrifugal Refrigeration Carrier Centrifugal Refrigeration. as employed in the Jefferson, is in use in more than 200 other theatres, public buildings . and industrial plants throughout the country. It has met with remarkable success in the cooling and dehumid ification of these buildings because it was designed primarily to meet the many peculiar requirements of air conditioning and as an integral part of the air conditioning system. The machine is completely automatic in its control, assuming and releasing its load according to every fluctuation in weather conditions and the size of the crowd. It is absolutely safe for installation in public buildings since it uses a harmless liquid refrigerant. It occupies less than onefourth the space required for other refrigeration equipment of like capacity. MEWARK NEW JERSEY The latest model Carrier Centrifugal Refrigeration Machine. Safe, simple, compact, automatic. The machine is complete as it stands. There are no external expansion or condensing coils or receivers. If your theatre is not included in the ever-growing list of CarrierConditioned Houses, we should be pleased to have you ask for a visit from one of our engineers, who will present, without obligation, all of the essential facts underlying the successful application of air conditioning in the theatre. Ask, too, for the Book, "Theatre Cooling and Conditioning."