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1232
Motion Picture News
THE MOST THING IN
News Item
When an exhibitor Bets out to obtain advice and guidance on the selection of sound reproducing equipment for his theatre he should bear well in mind that the problem at hand ia NOT a theatrical one, not an ordinary matter of showmanship. The selection of sound equipment for a theatre involves some very exact technical questions and the advice and guidance of a competent technician is not only desirable but absolutely essential. m
Editorial from Exhibitors Herald-World.
IMPORTANT "TALKIES"
Is the sound effect *' on the ears of
your critical audience
Good Sound Is More Important Than Good Pictures
Today perfect tone reproduction is of paramount importance and failure to maintain your sound reproduction to the highest standard means actual loss of patronage for now the public go where they hear the best "talkies."
If you have not a MA(JY HORN you have not the best "talkies."
A MACY HORN WILL IMPROVE ANY INSTALLATION 100%
Model S-120 Is a Perfect Sound Reproducer Especially Recommended for THEATRES — ICE SKATING RINKS — DANCE HALLS LARGE AUDITORIUMS, CHURCHES, ETC. A whole new installation is not necessary Extremely easy to install. No loss of pitch, no drumming tone, withstands all climatic conditions because made of the finest acoustic properties. Booklet on request.
Macy Acoustic Engineers Are at Your Service
MACY MANUFACTURING CORPORATION
1451 39th Street Brooklyn, N.
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Trade Mark Registered
NATION WIDE ENDORSEMENT OF DA-LITE SCREENS
Was fully established during the reign of silent pictures. With the advance of sound pictures this endorsement has become international and all but unanimous in character.
Da-Tone X Sound Screens — 75c. per sq. ft.
Gold Fibre Seamless Tearproof Screens — 50c. per sq. ft.
Also Portable Screens — All Types.
THE DA-LITE SCREEN COMPANY
922-924 West Monroe Street, Chicago, Illinois