Motion Picture News (Oct-Dec 1929)

October 5 , 19 29 1253 Roxy Author Of Article On Stage Design And Lighting {Continued from page 1238) Leonard dimmers of the newest design controls a lighting plant that is more extensive and more elaborate than that of any other theatre. It is set at the left side of the stage. There are 1,000 switching levers. The light effects easily and smoothly controlled by this switchboard constitute one of the marvels of the present day art of entertainment. Every tone of light within the scope of nature or conceived by the imagination of man regales the audience of this modern house of entertainment. Each scene is set up in advance, while one scene is in progress. The operator of the switchboard prepares for the next change and then by the manipulation of one switch takes the present scene out and brings the other scene in that has already been set up. Due to the fact of its twin coil contactors, the board can be set in advance for different scene changes and lighting effects and the scene ended can be immediately brought back for encores. Each individual set up is clearly defined and in sight of the operators. The board is capable of one-man control inasmuch as all master handles and control equipment for the various units is seggregated in the center section with full control from this point. Survey Reveals Effect Of Movies On Local Stores (Continued from page 1214) been the case in many of the towns where indifference to the welfare of the local theatre has resulted in mutual loss to the theatre and the merchants of the town. The same conditions apply to the better type theatre in the small towns as obtain with the major type playhouse of the largest town of a trading area. There is in reality much "raiding" of the potential patronage of the small town theatre by the de luxe houses in adjacent cities. But the same attraction that enables the de luxe theatre to reach out to the smaller towns and farms for patronage will be available to the small town house, and with sound equipment, and the magic box-office magnet of "Talkies," the smaller town theatre in the same way well may be expected to reach out for new patrons from more distant points. The average distance traveled by patrons at the Avon, according to the Watertown Survey, was seventeen miles. This was for a special picture. But while business at the Avon was above the average, and far above that for the same week of the preceding year, according to the Survey, the small theatres in smaller towns of the trading area with ordinary bookings succeeded in holding to their figures for the same week of 1927, and a few bettered those figures. THAT EXTRA TIRE on Your Car Why do you carry it? You may go a year without needing it. BUT IT'S THERE — ready for emergency. Your current supply — may cause you far greater loss — equally without warning. Are You Prepared? Have you a "Spare" Transverter ready to throw in — into the emergency ? Good business — to have it always ready. Sold In U. S. A. by Tbe National Theatre Supply Co. Canadian Distributors Perkins Electric, Ltd. II THE HERTNER ELECTRIC COMPANY 12694 ELMWOOD AVENUE 'ifffq CLEVELAND, OHIO, U. S. A. Exclusive Manufacturers of the Transverter Every Month Features — News — Information for the Theatre Owner and Operator THE SHOWMAN SECTION in For a Postage Stamp • • • J.DEAS! Ideas on building a steady, a regular, a growing attendance. A valuable reference. Yours for the asking. Send for the booklet of colorful Hennegan Program Covers — not the slightest obligation — just send the coupon. THE II I : \ \\ EG A \ CO., CINCINNATI, O. WlTH Thanksgiving in the offing and Christmas and New Year right behind you should, by all means, have this booklet 1SOW. The HENNEGAN Co. Cincinnati, O. Send your booklet at once. Theatre Address